Apple Tablet Becoming The New Gaming Platform
Jan. 26 (Bloomberg) — Publishers of “Pac-Man,” “Tiger Woods PGA Tour” and “Brick Breaker” say Apple Inc.’s new tablet has the potential to become a video-game platform and are already considering titles for it.
“If it’s got a great screen, some buttons, you can turn it on and it connects to the Internet, it’s got the ability to be a games machine,” said Peter Moore, president of sports games at Electronic Arts Inc., the second-largest game publisher.
The multimedia product may build on Apple’s success with iPhone and iPod Touch games and extend the industry’s expansion beyond consoles made by Microsoft Corp., Nintendo Co. and Sony Corp. Apple’s App Store has sold more than 3 billion applications. In the store yesterday, the five bestsellers were games ranging from $2.99 to $9.99. U.S. sales of console games fell 9.8 percent in 2009, according to researcher NPD Group Inc.
Moore said what he knows about the device is from media reports. In addition to Redwood City, California-based Electronic Arts, Namco Bandai Holdings Inc. and smaller companies such as Digital Chocolate and Ngmoco are trying to gauge the opportunities as they wait for the device.
“The center of gravity in gaming is moving away from the console to these other devices,” said Bart Decrem, chief executive officer of Palo Alto, California-based Tapulous, the maker of iPhone and iPod Touch games that have been downloaded more than 20 million times. “We’re going to wake up a year from now and see that this is a very important part of gaming.”
Apple plans to unveil the device tomorrow, a person with knowledge of the situation said this month. The person declined to be identified because the details are private.
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