Twelve years ago Sasha took on event planning for the ReelWorld Film Festival, and quickly moved into the role of festival publicist and personal publicist for Actress/ Director Tonya Lee Williams and most recently, Director of Special Events. Sasha\'s first solo entry into film publicity, was In 2009, when she was asked to come on board as unit publicist for Toronto icon director, Bruce McDonald\'s film Pontypool. The media attention she arranged was overwhelming to the movies producers and industry insiders. McDonald then asked Sasha to arrange a fundraiser for his film, \"A Love Supreme\" which was a huge success and she hasn\'t looked back. It\'s her personal touch to every detail and her ability to stay calm and poised no matter the circumstance (she never gets rattled) that has helped to make Sasha a respected member of Toronto’s publicity elite. Sasha has become the \"go to\" Publicist in Toronto, able to \"turn on a dime” no matter the budget. Her ability to connect and hold on to relationships has been key to the success of her clients. Garnering contacts in Canada, the US and Europe, ensures her clients receive the exposure they deserve.