KIND Bars Launch One-of-a-Kind Product in the Nut Butter Category

NEW YORK (March 5, 2019) – It’s just the kind of move expected from a business that has set the standards in categories for 15 years: KIND Healthy Snacks (KIND) today launches KIND Nut Butter Filled Snack Bars in the nut butter category.

“Since day one, KIND has been obsessed with upholding our brand promise – to create innovative, premium foods that are both healthy and tasty,” says KIND’s CEO and Founder, Daniel Lubetzky. “KIND Nut Butter Filled Snack Bars continues that commitment.”

The new bars, as is the case with all KIND® Snacks, are based on an unwavering commitment to fulfilling the KIND Promise – the first ingredient in all KIND’s snacks will always be a nutrient-dense food. KIND Nut Butter Filled Snack Bars use whole, recognizable ingredients, without artificial flavors, colors or preservatives.

“Here at KIND, we are committed to empowering people to make healthy eating decisions. We saw this as an opportunity to elevate the current nut butter market with a snack that meets our nutritional standards,” says Stephanie Perruzza, Registered Dietitian and Health & Wellness specialist at KIND.

KIND Nut Butter Filled Snack Bars have a creamy nut butter center, covered by 100% whole grains, and topped with crushed nuts and a chocolatey drizzle. Available in two flavors, Chocolate Peanut Butter and Honey Almond Butter, they are available for purchase at www.kindsnacks.com and retailers nationwide.

About KIND Healthy Snacks

It’s been 15 years since KIND founder, Daniel Lubetzky, set out to create a snack that delivers convenience as well as true wholesomeness that is delicious to eat. The foundation’s ethos was to make the world a little kinder one snack and act at a time - a mission that has resulted in a line of premium Fruit & Nut bars and sparked the creation of a new, healthier snacking category. The success of the KIND family of over 70 snacks is testimony to its ability to deliver solutions for a variety of occasions.

The ingredients used in all KIND’s recipes are nutrient-rich, choice ingredients that include nuts, seeds, whole grains and fruit. All snacks are free from gluten, sugar alcohols and artificial sweeteners as well as genetically engineered ingredients.

KIND snacks began with a social mission born out of the KIND Movement – to celebrate and inspire kindness in the world. Today, the Movement continues to be invigorated through the brand and The KIND Foundation. For more information about KIND, KIND Bars and how to join our Movement, visit kindsnacks.com.

Contact: Jenna Thornton

[email protected]

O: (212) 616-3006, ext. 214

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