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(one) rely on scientific and technological innovation to break through trade barriers for a long time, Shower faucet ‘s sanitary ware hardware products cheap beauty, by foreign distributors and consumers love, exports increased exponentially. However, with the gradual increase in exports, and the deterioration of the international economic situation, more and more countries began to implement a variety of approximate harsh technical standard manufacturing trade barriers, increase China’s enterprises to develop overseas market guard locks difficulty. In the face of this trend, to solve the good trade protection, our country’s first to do is to rely on scientific and technological innovation to implement industrial standards to upgrade. According to experts, to break the technical barriers to trade is the first product must meet the requirements of the standard, in order to ensure that the market’s products meet the standards, manufacturers should establish a product control system. Bathroom products in addition to meet the local technical standards, but also in line with the local people’s living habits and ways of thinking. At present, the export pressure, Chinese sanitary enterprises pay more and more attention to the relevant international standards, product quality greatly improved, to meet the relevant technical standards, to avoid the disputes caused by export standard barriers. With the gradual strengthening of the strength of our country’s health, the current more and more health products standards have reached even more than the foreign demanding product standards. High standard of products, reasonable prices will become a key factor in breaking the barriers to trade, and thus win the greater market abroad.
(two) to maintain the Pull down kitchen faucet and American markets to expand emerging markets, but the United States, Japan and Europe due to the financial crisis led to the economic downturn, the demand is greatly reduced. Orders from Europe, the United States, Japan has a different degree of reduction, leading to a sharp decline in export orders, making many export-oriented enterprises are facing the pressure of survival. At present, the face of the current dilemma, on the one hand to maintain Europe, American and Japanese markets, and actively invite new and old customers to purchase; on the other hand, the search for emerging markets as a key, vigorously develop new markets in Southeast Asia, South Asia, Middle East, Africa, South America, etc.. For many domestic export enterprises, today’s economic situation is difficult, but there are a lot of opportunities. China market in the eyes of the world as a night pearl, strong domestic demand will be an important growth point in the future. Many of the previous focus on export enterprises began to re-examine their fertile market strategy and the wide Mao, making the future development direction.
(three) to speed up the development of overseas hardware brand strategy in the future, we should pay more attention to the Bathroom accessories and development of independent brand, develop its own brand, do a good job of brand promotion and planning. Like the ten major domestic brands, according to the characteristics of foreign trade enterprises, enterprises should fully understand the market changes, moderate grasp the scale of production, OEM processing and create its own brand together, reasonably determine the OEM and own brand proportion, both through OEM master management and technology of the world famous the brand, and in the domestic and international market visibility started through its own brand of hardware, to expand its own brand market share, improve the price competitiveness of enterprises. Before the outbreak of the crisis, several foreign trade enterprises in the Southeast Asian market began marketing its own brand, brand to join in the form of open stores, so enterprises in the economic crisis is less affected. In short, with the comprehensive competitiveness of China’s sanitary ware enterprises more and more strong, in the industry standards, product quality, production technology and other aspects of the foreign advanced health and the growing gap between enterprises. With the aggravation of the competition of international trade, the export of traditional cheap processing in the past must be properly adjusted in the new form. The formulation of national relevant policies in the future will also encourage innovation and brand strategy, relying on cheap labor and sacrifice of non renewable resources and the environment of foreign trade development mode will gradually be restricted, China’s enterprises should guard using the crisis to accelerate enterprise adjustment, self perfection, to make feasible development strategy, so as to broaden the market.
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