Photos: The Teachings 2.0 Book and Social Media Seminar Tour Successfully Kicks Off In Phoenix

by Brother Jesse Muhammad

The response has been overwhelmingly positive toward the release of the book “The Teachings 2.0: The Twitter Sayings of The Honorable Minister Louis Farrakhan.” Please read the review posted by Ashahed M. Muhammad on his blog.

In an effort to further spread the book, conduct social media seminars and share my experiences working with Minister Farrakhan and the Farrakhan Twitter Army, I have embarked upon a national tour. It was inspired by the love, dedication and work ethic of Minister Farrakhan, who is the hardest working human being I have ever witnessed in my life. He said “Let’s get this work in,” so, I just can’t sit around on my hands!

The Teaching 2.0 Book and Social Media Tour kicked off on March 28-30th in Phoenix, Arizona. With the backing and assistance of the local student laborers, Brother Hannibal Muhammad served as lead host of the tour stop. On Friday, March 28, I accompanied local Student Minister Charles Muhammad and other members of the mosque to a Black and Latino Race Relation Symposium at Arizona State University. It featured famous actor Edward James Olmos and scholar/activist Lasana Hotep.

On Saturday, March 29, the social media seminar and book presentation was held at George Gervin Prep Academy thanks to Sis. Dorrana Muhammad, who works at the school. We had a wonderful audience. The first portion involved me presenting about the evolution of social media, the impact of Minister Farrakhan’s presence on social media and the on-going impact, development and expansion of The Farrakhan Twitter Army. I then taught the fundamentals of Twitter. Then Brother Hannibal spoke on how to use Facebook and Instagram properly and the keys to social media branding. All of this was taught according to what I call The Farrakhan Social Media Playbook. Many may not like to include Minister Farrakhan and The Farrakhan Twitter Army in the “Black Twitter” discussion, but there is no denying that he has guided us to have a historic impact within the last year.

The second portion of the program involved me speaking about the making of The Teachings 2.0 book and some of my countless blessed personal experiences working with Minister Farrakhan the past few years. As I shared my testimonies regarding his work ethic, character, loving heart, etc, many shed tears and thanked me for being so open in being a witness bearer of him. At the conclusion, people bought copies of the book and I humbly autographed copies for those who requested. I was presented with a gift from Bro. Hannibal and Sis. Traci Cushmeer.