Livestock monitoring involves the application of technologies and tools for enhancing the productivity and profitability of dairy farming agriculture. It is used in various fields of livestock such as milk harvesting management, breeding management, feeding management, heat stress management, animal comfort management, and behavior monitoring and control. It involves the use of various hardware components such as GPS, RFID tags & readers, and sensors. Livestock monitoring assists farmers in providing real-time information on animal health, feeding behavior, hygiene, location tracking, etc. for improving the management of livestock, enhancing productivity, and improving the quality of production. The livestock monitoring market is currently in its growth phase and is expected to grow further because of the increasing labor cost and decreasing technological cost, which is expected to speed up the automation of dairy farms.
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The livestock monitoring market is expected to grow at a CAGR of 18.01% between 2016 and 2022, from USD 285.8 million in 2015 to USD 952.7 million by 2022. The increasing herd size of dairy farms, increasing focus of major companies on technological advancements and new product launches and developments, and the substantial cost savings associated with livestock monitoring management are the major driving factors for the livestock monitoring market. On the other hand, the lack of trained dairy professionals is a restraining factor for the livestock monitoring market.
Europe led the livestock monitoring market in 2016. The livestock monitoring market in Europe is driven by various factors such as shortage of labor, technological advancements, and early adoption of livestock monitoring technologies. European countries such as the Netherlands, Denmark, and Sweden are leading in the adoption of livestock monitoring devices. These countries have large dairy farms and low supply of labor, which promotes the rapid development of automation. Because of the larger dairy farms, milking cows manually is costly and time-consuming. Hence, dairy farm owners prefer to automate the milking process using robots and robot arms. Also, in countries such as the U.K., Germany, and France, a growing number of devices are used for livestock monitoring purposes.
Technological advancements in the software used for livestock monitoring management systems as well as modernization in the services provided is the major factor driving the livestock monitoring market growth in Europe. The major advantages offered by livestock monitoring software are optimized performance, efficient time management, and ease of access. Timely inspection and maintenance services help in identifying problem areas and ways to minimize or overcome them. The increasing labor cost, coupled with the cost benefits associated with automated livestock monitoring techniques, is expected to fuel the growth of the market during the forecast period. Furthermore, the increasing awareness about remote monitoring, identification and tracking, and behavior monitoring and control of different species is expected to fuel the demand for livestock monitoring devices in Europe during the forecast period.
The feeding management application is expected to hold the largest market size among all applications during the forecast period owing to a number of factors such as increasing preference for automated feeding systems and the increasing availability of innovative feeding technologies such as liquid feeding systems and dry feeding systems. Automated feeding systems assess the needs and conditions of individual animals in larger herds and optimize feeding on a per-animal basis. This method of feeding mainly relies upon a combination of new sensor technologies, satellite navigation and positioning technology, and the Internet of Things (IoT). The feeding management application is being used in farms across Europe to assist farmers in their work.
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The key players in the livestock monitoring market include DeLaval Corp. (Sweden), GEA Group AG (Germany), Afimilk Ltd. (Israel), BouMatic, LLC (U.S.), SCR Dairy, Inc. (Israel), DairyMaster (Ireland), and Lely Holding S.A.R.L. (Netherland). Major players of the livestock monitoring market in Europe have adopted strategies such as acquisitions, partnerships, and new product launches and developments for the growth of the overall livestock monitoring market. For instance, in February 2016, Afimilk, Ltd. (Israel) acquired Silent Herdsman (U.K.) to strengthen its product portfolio. In January 2016, GEA Group AG (Germany) launched its new fully automatic feeding system—Mix&Carry WIC—to support a profitable production of high-quality milk with reduction in labor and feed costs.