Secret Deodorant Announces ‘X Factor’ Judge Demi Lovato as Anti-Bullying Ambassador

It’s officially ‘back to school’ for thousands of students across the country and Secret Deodorant is committing to make this year ‘drama free’ with the second year of its Mean Stinks anti-bullying movement. In the second year of their program, Secret is stepping up its efforts by teaming up with musical artist, Demi Lovato as the new Mean Stinks ambassador, to inspire girls to “Gang Up for Good.” Girls can join Demi in the movement to help bring an end to mean behavior by taking the Mean Stinks pinky swear, by painting their pinky nails blue in a show of peace and solidarity to keep bullying out of their group of friends.

Kicking off a ‘drama free school year’ today, Demi surprised students at The Young Women’s Leadership School (TYWLS), a college preparatory all-girls public school founded by Ann Tisch in 1996, of East Harlem, New York. The surprise took place during a special anti-bullying assembly hosted by Secret Mean Stinks partner, girls’ relationship expert and longtime TYWLS supporter, Rachel Simmons.

Beginning in October, girls nationwide can join this year’s Mean Stinks program by participating in a number of activities designed to educate about, and stand up to, bullying in fun ways. Beginning in October, National Bullying Prevention Month, a downloadable Mean Stinks “Gang Up For Good” Kit will be available featuring lessons and a detailed assembly plan for girls, schools and parents. For more information on obtaining a kit, visit facebook.com/meanstinks.

Throughout this school year, @MeanStinks will Tweet fun #GangUpforGood challenges to inspire girls with ways to wipe-out mean and spread more nice, and create a national movement of more gangs of good, starting within their circle of friends.

“Secret Mean Stinks stands against all mean behavior, and Demi Lovato, as someone who has personally overcome bullying, truly embodies Secret’s fearless spirit, making her the perfect Mean Stinks ambassador,” says John Sebastian, Associate Marketing Director, P&G Personal Care. “We know she will serve as an inspiration to girls across the country to join forces to ‘Gang Up for Good.’

The most recent U.S. Department of Justice report shows 30% of female students grades 6 – 12 were bullied at school or cyber bullied during the 2009 – 2010 school year. “Girls can be just as aggressive as boys, but they act out in much more subtle ways – often resulting in ‘hidden aggression’ that devastates millions of young girls while often going unnoticed by parents,” says Rachel Simmons. “Because girls don’t feel they can show their anger directly, it often is expressed in more secretive ways. By arming them with the proper tools to guide their conversations with friends and peers, they can learn to assert their feelings and resolve conflicts directly.

Published in Notitas de Noticias