Research Alleges Racial Bias In Google Ad Results
Racial bias alleged in Google’s ad results
Names associated with blacks prompt link to arrest search
LATANYA SWEENEY
Web page results of ads that appeared on-screen when Harvard professor Latanya Sweeney typed her name in a google search. Ads featured services for arrest records. Sweeney conducted a study that concluded searches with “black sounding” names are more likely to get results with ads for arrests records and other negative information.
Latanya Sweeney, a professor of government at Harvard University, is a law-abiding citizen. So she was startled when a colleague showed her what happened when he ran her name through a Google search: an advertisement on the results page headlined “Latanya Sweeney, Arrested?” MOREHERE
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