VIDEO: Oregon goes even more hipster with latest Obamacare ad

TND Guest Contributor / Shelby Sebens /

You might not have thought it possible, but Oregon’s latest Obamacare ad is even more hipster than the last.

And, unfortunately for those interested in learning more about the complex health reform law and what it means for them, this ad delivers absolutely no information on the topic.

Cover Oregon, the state agency set up to administer the Patient Protection and Affordable Care Act in Oregon, released its latest TV ad last week and, well, it speaks for itself.

This is just the latest in a months-long ad campaign heading to the opening of enrollment in the health exchange program in October. Cover Oregon, the state agency set up in Oregon to implement Obamacare, has awarded a $9.9 million contract to North, Inc., a Portland advertising agency, to spread the word. The TV ads total about $3.2 million. The second phase of this will be in October when enrollment opens and officials work on getting people into the program, according to a press release.

The first two ads, featuring local musicians singing the “Long Live Oregonians” anthem, garnered national attention. The Washington Post called it “the most twee Obamacare marketplace.”

While the latest hipster ad is likely to garner the most attention, the health agency has released informative posts outlining how interested parties find out more about Obamacare. One ad is nothing more than scrolling text on a screen, complemented by a voice-over:

“These ads begin to tell the story of how Cover Oregon will help more Oregonians access health insurance,” Howard “Rocky” King, executive director for Cover Oregon, said in a press release. “With the ability to choose from a wide range of plans and get financial help, Oregonians will finally get the health coverage they need and deserve.”

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About Shelby Sebens

Shelby Sebens is an award-winning journalist currently serving as the bureau chief for Northwest Watchdog, available on the web at Watchdog.org. Previously, she worked as an investigative reporter for StarNews, in Wilmington, N.C. She received her master’s degree in Public Affairs Reporting at the University of Illinois at Springfield, and her bachelors in mass communications at Illinois State University. Shelby can be reached via email at Shelby[@]NorthwestWatchdog.org (remove brackets added to help reduce spam), on Facebook at NWWatchdog and on twitter @NWWatchdog or @ShelbySebens.

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