Diet Sodas are Losing Popularity as More People Switch to Water, Juicing
After decades of popularity, diet soda sales have been on a decline for the past five years, losing around 6.8% in sales by the end of 2013. Buyers have spent 7.8% less on lemon- and lime-flavored drinks and 7.2% less on diet cola. To prevent further decline, the $61 billion a year industry is considering replacing artificial sweeteners like aspartame and saccharine with stevia. However, as the trend toward eating more naturally increases in popularity, a lot of consumers report that concerns over the chemicals that diet drinks contain led them to switch to water or go with juicing instead.
A shift in habits
When meeting the company’s investors in October, PepsiCo CEO Indra Nooyi noted that there has been “a fundamental shift in consumer habits and behaviors.” She also said the decrease in popularity of diet drinks has been happening faster than the company initially expected.
Industry analysts report that the declining trend was already seen 10 years ago but has become more rapid in the last few years because of the increasing number of health-conscious consumers. Analyst Hester Jeon of IBISWorld published a study on soda use at the end of last year. She says that the drop in diet soda sales can be partially attributed to the growing concerns around processed artificial sweeteners.
Source: http://truthisscary.com/2014/01/diet-sodas-are-losing-popularity-as-more-people-switch-to-water-juicing/
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