Why Wu-Tang Will Release Just One Copy Of Its Secret Album

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You have to admit, the latest idea from RZA and the Wu Tang Clan is going to start a debate that’s well worth having: should an album of recorded music be prized as a unique work of art in the same way as a painting? From Forbes:

Somewhere on the outskirts of Marrakech, Morocco, inside a vault housed beneath the shadow of the Atlas Mountains, there sits an engraved silver-and-nickel box with the potential to spawn a shift in the way music is consumed and monetized.

The lustrous container was handcrafted over the course of three months by British-Moroccan artist Yahya, whose works have been commissioned by royal families and business leaders around the world. Soon, it will contain a different sort of art piece: the Wu-Tang Clan’s double-album The Wu – Once Upon A Time In Shaolin, recorded in secret over the past few years.

Like the work of a master Impressionist, it will truly be one-of-a-kind—in lieu of a traditional major label or independent launch, the iconic hip-hop collective will make and sell just one copy of the album. And similar to a Monet or a Degas, the price tag will be a multimillion-dollar figure.

“We’re about to sell an album like nobody else sold it before,” says Robert “RZA” Diggs, the first Wu-Tang member to speak on record about Once Upon A Time In Shaolin, in an exclusive interview with FORBES. “We’re about to put out a piece of art like nobody else has done in the history of [modern] music.  We’re making a single-sale collector’s item. This is like somebody having the scepter of an Egyptian king.”

Wu-Tang’s aim is to use the album as a springboard for the reconsideration of music as art, hoping the approach will help restore it to a place alongside great visual works–and create a shift in the music business, not to mention earn some cash, in the process. The one-of-a-kind launch will be a separate endeavor from the group’s 20th anniversary album, A Better Tomorrow, which is set for a standard commercial release this summer.

According to RZA and the album’s main producer Tarik “Cilvaringz” Azzougarh, a Morocco-based part of Wu-Tang’s extended family, the plan is to first take Once Upon A Time In Shaolin on a “tour” through museums, galleries, festivals and the like. Just like a high-profile exhibit at a major institution, there will be a cost to attend, likely in the $30-$50 range…

[continues at Forbes]