This Video Game Might Be the Future Of ADHD And Alzheimer’s Treatment
On October 6th, I find myself in the gleaming office of a Boston biotech. I’ve been seated in a clear plastic chair, where I am about to try an experimental medicine for a brain disorder I don’t have.
The space is home to PureTech Ventures, the parent company of Akili Interactive Labs, which makes the new medicine. Since December, children in Florida and North Carolina have also tried the treatment as part of a formal clinical trial for attention-deficit hyperactivity disorder (ADHD). The medicine is unusual because of its delivery system: an iPad or iPhone. That’s because the medication is a video game called Project: EVO.
Until now, I haven’t touched a video game since about 1991. What if I fumble the mechanics, or worse — what if the game deems me cognitively deficient? One of Akili’s founders, 32-year-old Eddie Martucci, hands me an iPad and I see my avatar: a yellow humanoid, floating on a jet-fueled raft down a crooked, icy river. My task seems simple: I tap on blue fish that zoom overhead, but avoid the red and green fish, as well as blue birds. Of course, I’m also steering the raft to avoid frozen spikes along the riverbank.
It’s hard. It feels like I’m constantly missing my targets and smashing into the sides. Most frustrating — and addictive — of all: as I get better, the game instantly gets harder.
If Akili’s clinical studies are successful, doctors will one day prescribe EVO for ADHD as well as a variety of other disorders affecting so-called executive function — the ability to plan, inhibit actions, and quickly switch between tasks. The game has been part of a dozen clinical trials to date, involving people with ADHD, Alzheimer’s, autism, and depression.
The plan is realistic enough that Big Pharma wants in: Akili has already struck deals with two traditional drug companies, Pfizer and Shire. Within the industry, Martucci says, “there’s definitely a growing receptivity to digital technology.”
Source: http://truthisscary.com/2014/10/this-video-game-might-be-the-future-of-adhd-and-alzheimers-treatment/
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