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How facial recognition will change shopping in stores

Wednesday, June 24, 2015 18:26

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Retailers already have the technology to scan your face and track you, and they expect to not have to get your consent to do so. Should businesses should need permission to scan your face and retain your information? This past week, privacy advocates have given up and walked away from a 16-month-long effort to secure that standards are in place to protect consumers from retail facial scans.

The privacy advocates were attempting to ensure facial recognition scans didn’t harm consumers, and assure their privacy was protected. The nine major privacy groups said they had hit a dead end and that “people deserve more protection than they are likely to get in this forum.” The privacy groups, consisting of lawmakers and consumer advocates, were calling for retailers to secure permission from shoppers for the facial scans. The National Telecommunications and Information Administration (NTIA), an agency of the United States Department of Commerce, is acting as a mediator between retailers and privacy advocates, and also working to protect consumer interests …. http://www.extremetech.com

Source: http://luismmx.blogspot.com/2015/06/how-facial-recognition-will-change.html

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