Think It’s Cool Facebook Can Auto-Tag You In Pics? So Does The Government

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State-of-the-art facial recognition technology, which had been the stuff of hypothetical privacy nightmares for years, is becoming a startling reality. It is increasingly being deployed all around the United States by giant tech companies, shady advertisers and the FBI – with few if any rules to stop it.

In recent weeks, both Facebook and Google launched facial recognition to mine the photos on your phone, with both impressive and disturbing results. Facebook’s Moments app can recognize you even if you cover your face. Google Photos can identify grown adults from decades-old childhood pictures.

Some people might find it neat when it’s only restricted to photos on their phone. But advertisers, security companies and just plain creepy authority figures have also set up their own systems at music festivals, sporting events and even some churches to monitor attendees, which is bound to disturb even those who don’t give a second thought to issues like the NSA’s mass surveillance programs.

Making matters worse, advertisers have apparently indicated that they have no intention of restricting their technology whatsoever. Their refusal caused ninemajor civil liberties groups to pull out of talks with the advertisers that were aimed to come to an agreement on how companies could institute voluntary protections for the people whose faceprints will inevitably be vacuumed up into their databases. As the Electronic Frontier Foundation’s Jennifer Lynch wrote, “After 16 months of active engagement in the process, we decided this week it was no longer an effective use of our resources to continue in a process where companies wouldn’t even agree to the most modest measures to protect privacy.”

(While Facebook and Google rolled out their new facial recognition technology in the US, they haven’t attempted it in Europe, where privacy regulators already warned them they needed to let users opt-in before even experimenting with EU citizens’ photos. No such warnings were given in the US.)

Countless advertisers will undoubtedly use these sophisticated snooping capabilities to rake in dollars in stores, at events and on public streets. But the bigger, more troubling question is how our own government, as well as law enforcement and intelligence agencies around the world, will mine this data or create their own facial recognition databases to increase their already powerful surveillance apparatus.

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