Disney Invests In Mind-Reading Technology For Advertisers
Follow TIS on Twitter: @Truth_is_Scary & Like TIS of Facebook- facebook.com/TruthisScary
The Walt Disney Co. is investing money in new technology that gets inside people’s heads, in order to better understand (and control) what a user looks at online.
Disney’s accelerator and Javelin Venture Partners and MESA Venture have invested £3 million in startup FEM Inc.
The team, comprising of ex Google employees and a Caltech neuro-economist have developed the Prizma video platform utilising cutting edge brain science concepts to deliver videos to viewers that they really want to watch.
Cnet.com reports:
The company says 30 percent of those watching a video on its Prizma platform return within a week to watch more videos.
And that’s just Disney’s latest move to fund a neuro-tech company. In July, as covered by CNET, the company’s accelerator gave $120,000 to FEM and another $120,000 to Emotiv, a brain science startup that says it can “track mental performance, monitor emotions and control virtual objects with thoughts.”
But Disney’s recent investments are part of a broader trend. In an era of digital distractions, media and advertising companies are exploring brain science as a tool to fix people’s eyeballs on their content — and ads.
Take Nielsen, which has been aggressively exploring brain science since 2011. Market research firm SharpBrains reckons Nielsen holds the most valuable collection of patents for types of brain-reading tech. In May 2014, for example, Nielsen bought neuroscience research firm Innerscope Research, which claims its technology “measures and analyzes moment-by-moment conscious and non-conscious responses to media and packaging, providing marketers with critical insight into consumers’ decision making.”
Source: http://truthisscary.com/2015/08/disney-invests-in-mind-reading-technology-for-advertisers/
Anyone can join.
Anyone can contribute.
Anyone can become informed about their world.
"United We Stand" Click Here To Create Your Personal Citizen Journalist Account Today, Be Sure To Invite Your Friends.
Before It’s News® is a community of individuals who report on what’s going on around them, from all around the world. Anyone can join. Anyone can contribute. Anyone can become informed about their world. "United We Stand" Click Here To Create Your Personal Citizen Journalist Account Today, Be Sure To Invite Your Friends.
LION'S MANE PRODUCT
Try Our Lion’s Mane WHOLE MIND Nootropic Blend 60 Capsules
Mushrooms are having a moment. One fabulous fungus in particular, lion’s mane, may help improve memory, depression and anxiety symptoms. They are also an excellent source of nutrients that show promise as a therapy for dementia, and other neurodegenerative diseases. If you’re living with anxiety or depression, you may be curious about all the therapy options out there — including the natural ones.Our Lion’s Mane WHOLE MIND Nootropic Blend has been formulated to utilize the potency of Lion’s mane but also include the benefits of four other Highly Beneficial Mushrooms. Synergistically, they work together to Build your health through improving cognitive function and immunity regardless of your age. Our Nootropic not only improves your Cognitive Function and Activates your Immune System, but it benefits growth of Essential Gut Flora, further enhancing your Vitality.
Our Formula includes: Lion’s Mane Mushrooms which Increase Brain Power through nerve growth, lessen anxiety, reduce depression, and improve concentration. Its an excellent adaptogen, promotes sleep and improves immunity. Shiitake Mushrooms which Fight cancer cells and infectious disease, boost the immune system, promotes brain function, and serves as a source of B vitamins. Maitake Mushrooms which regulate blood sugar levels of diabetics, reduce hypertension and boosts the immune system. Reishi Mushrooms which Fight inflammation, liver disease, fatigue, tumor growth and cancer. They Improve skin disorders and soothes digestive problems, stomach ulcers and leaky gut syndrome. Chaga Mushrooms which have anti-aging effects, boost immune function, improve stamina and athletic performance, even act as a natural aphrodisiac, fighting diabetes and improving liver function. Try Our Lion’s Mane WHOLE MIND Nootropic Blend 60 Capsules Today. Be 100% Satisfied or Receive a Full Money Back Guarantee. Order Yours Today by Following This Link.
| Visits: | 1,707,745,180 |
| Stories: | 8,448,501 |
Whistler Blowers, Insiders
