Political Campaigns’ New Invasive Tool to Win Elections: Scanning Faces, Brains and Bodies of Voters
Follow TIS on Twitter: @Truth_is_Scary & Like TIS of Facebook- facebook.com/TruthisScary
Neuromarketing, the practice of using facial coding, biofeedback and brain imaging by marketers, is now being used by political campaigns to hone their messages.
In Mexico, the Institutional Revolutionary Party (PRI) and President Enrique Peña’s campaign used neuropolitical techniques to gauge voters’ brain waves, skin arousal, heart rates and facial expressions during the 2012 presidential campaign. PRI is now experimenting with facial coding to help pick the best candidates. One way the new methods are put to use is by placing cameras in digital billboards and recording and measuring facial reactions to political messages.
Similar techniques have been used in Europe, other parts of Latin America, and even in the United States. Hillary Clinton’s campaign hired a neuromarketing firm to help it improve its targeting and messages.
In Turkey, Prime Minister Ahmet Davutoglu and his Justice and Development Party hired a Turkish neuromarketing company before the June 2015 election. It reported to the campaign that Davutoglu was not connecting with voters.
In Poland, Prime Minister Ewa Kopacz and her party, Civic Platform, used a neuromarketing firm ahead of parliamentary elections last month, which they lost, according to The New York Times. In Colombia, President Juan Manuel Santos’s 2014 campaign used the same neuropolitical consultancy advising Mexico’s governing party, and he won. Neuromarketing consultants have also conducted research in Argentina, Brazil, Costa Rica, El Salvador, Russia and Spain.
Some neuroscientists criticize the practice, saying even if researchers find a speech or commercial has spurred activity in part of a person’s brain, a campaign can’t know what that person is thinking. “For the most part, I think that companies selling neuroscience-based market research tools are taking advantage of people’s natural tendency to think that measurements of the brain are somehow more ‘real’ than measurements of behavior,” Russell Poldrack, a psychology professor at Stanford University, told the Times.
Source: http://truthisscary.com/2015/11/political-campaigns-new-invasive-tool-to-win-elections-scanning-faces-brains-and-bodies-of-voters/
Anyone can join.
Anyone can contribute.
Anyone can become informed about their world.
"United We Stand" Click Here To Create Your Personal Citizen Journalist Account Today, Be Sure To Invite Your Friends.
Before It’s News® is a community of individuals who report on what’s going on around them, from all around the world. Anyone can join. Anyone can contribute. Anyone can become informed about their world. "United We Stand" Click Here To Create Your Personal Citizen Journalist Account Today, Be Sure To Invite Your Friends.
LION'S MANE PRODUCT
Try Our Lion’s Mane WHOLE MIND Nootropic Blend 60 Capsules
Mushrooms are having a moment. One fabulous fungus in particular, lion’s mane, may help improve memory, depression and anxiety symptoms. They are also an excellent source of nutrients that show promise as a therapy for dementia, and other neurodegenerative diseases. If you’re living with anxiety or depression, you may be curious about all the therapy options out there — including the natural ones.Our Lion’s Mane WHOLE MIND Nootropic Blend has been formulated to utilize the potency of Lion’s mane but also include the benefits of four other Highly Beneficial Mushrooms. Synergistically, they work together to Build your health through improving cognitive function and immunity regardless of your age. Our Nootropic not only improves your Cognitive Function and Activates your Immune System, but it benefits growth of Essential Gut Flora, further enhancing your Vitality.
Our Formula includes: Lion’s Mane Mushrooms which Increase Brain Power through nerve growth, lessen anxiety, reduce depression, and improve concentration. Its an excellent adaptogen, promotes sleep and improves immunity. Shiitake Mushrooms which Fight cancer cells and infectious disease, boost the immune system, promotes brain function, and serves as a source of B vitamins. Maitake Mushrooms which regulate blood sugar levels of diabetics, reduce hypertension and boosts the immune system. Reishi Mushrooms which Fight inflammation, liver disease, fatigue, tumor growth and cancer. They Improve skin disorders and soothes digestive problems, stomach ulcers and leaky gut syndrome. Chaga Mushrooms which have anti-aging effects, boost immune function, improve stamina and athletic performance, even act as a natural aphrodisiac, fighting diabetes and improving liver function. Try Our Lion’s Mane WHOLE MIND Nootropic Blend 60 Capsules Today. Be 100% Satisfied or Receive a Full Money Back Guarantee. Order Yours Today by Following This Link.
