3 Common Labeling & Packaging Myths Debunked
Myth #1: Consumers don’t care whether my packaging is attractive or not.
Fact: When it comes to brand packaging, looks really do matter. A 2013 study used fMRI brain scans to prove that attractive packaging creates more intense brain activity than neutral packaging, and that it also stimulates the brain’s “reward centre.” It may seem superficial, but beautiful packaging makes a serious difference when it comes to sales.
Myth #2: Colour isn’t worth the cost.
Fact: Research in the field of colour psychology has shown that many customers make up their minds about a product within 90 seconds, and that the majority of that snap decision is based on colour alone. So make sure your brand colours are at their best and brightest on all your labels and packaging products!
Read More : http://www.theuniquegroup.com/3-common-labeling-packaging-myths-debunked/
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