Tap water straight from the mains sold on shelves at Asda and Tesco
- What appears good value is tap water marked up 2,500 per cent
- Tesco start by saying the water originates from France – then admit it’s from UK mains
- Asda admit it is filtered Yorkshire Water
- Ethical group sustain believe people are being conned
By Sean Poulter
Supermarkets are selling bottled tap water to millions of unsuspecting customers.
Bottles of Tesco ‘Everyday Value Still Water’ and Asda ‘Smartprice Still Water’ are sitting on shelves alongside big brands of mineral water such as Evian and Perrier.
However, there is no explanation on the label of these supermarket brands that the contents are simply tap water.
Display: Asda’s 17p Still Water next to other, more well-known, mineral waters
On the face of it, the supermarket water, which costs 17p for a two-litre bottle, offers remarkable value compared with the big brands. In reality it is no more than a filtered version of the mains water that comes out of the tap at a cost of just a third of a penny a litre.
This means the supermarkets and their suppliers are enjoying a mark-up of around 2,500 per cent for filtering the water – something the mains suppliers say is unnecessary. They then put it into plastic bottles and ship it to thousands of stores across the country.
It echoes one of the best-loved episodes of the BBC’s Only Fools and Horses, featuring David Jason as the entrepreneurial Del Boy, of Trotters Independent Traders.
In pursuit of his millionaire dreams, Del came up with the idea of bottling tap water and selling it as the exclusive ‘Peckham Spring’. Just as Del Boy failed to mention the tap water origins of Peckham Spring, so Tesco and Asda have left this important detail off their labels.
Tesco sells the filtered mains water under the name of Everyday Value Still Water which can be bought in a two-litre bottle for 17p or six 500ml bottles for £1. On the label it says ‘Just water, nothing added’. There is a carbonated version which also sells for 17p.
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Source: http://www.philosophers-stone.co.uk/?p=6344
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