10 SEO Metrics More Important Than Keywords Rankings
Although no longer as integral to Google’s algorithms as they once were, keywords and targeted phrasings remain an important part of search engine optimization (SEO) attempts. However, it is a mistake—one commonly made by those new to SEO—to see keyword rankings as the only metric of importance. You can see this on pages that desperately try to cram phrases like “auto repair in Washington” into as many paragraphs as possible. Although good SEO does take keywords into account, it also values a number of other metrics more and uses them to create a holistic view of how content can be designed and implemented.
Most of these SEO metrics can be tracked using Google Analytics, Google Search Console, and other common SEO tools.
Time on Page
How long a viewer stays on a page of your web site tells you a lot about how much they are making use of it. If you have written content on the page, you can use the amount of time spent on the page to get a sense of whether the visitor has read the content in full, in part, or has skipped out after the first few lines. The same applies to any video content you may have as well. Pay attention to how long people stay on your page, whether they leave afterwards, or whether they move on to other parts of your web site instead. This can help give a sense of how engaging your content is.
Read More: 10 SEO Metrics More Important Than Keywords Rankings
Contact Numero Uno Web Solutions – SEO Company in Toronto to know more about Internet marketing and search engine marketing.
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