UC Davis Spent $175,000 Trying to Hide This Image from You
by ANTIMEDIA
One of the most widely used forms of information suppression is legal and online. It’s known as negative SEO (search engine optimization), and companies use it to bury negative publicity. The most recent and glaring example of this technique can be seen in efforts by UC Davis to conceal search results related to the infamous brutal pepper spraying of protesting students at the University of California campus in 2011.
Evidently, UC Davis is upset the truth went viral — and spent $175,000 burying the thousands of negative stories that resulted from the incident. They hired a PR firm with the stated objective to “expedite the eradication of references to the pepper spraying incident in search results on Google for the university and the Chancellor.”
According to AJ+, the the firm “ran deep analytics on search term patterns.” They then saturated the web with positive stories, optimizing them to bury the negative stories.
As nefarious and outlandish as this sounds, it is actually standard practice. Search engine optimization is a multi-billion dollar industry that involves strategically using online content, social media, and website architecture to manipulate Google’s search algorithm. Companies hire ORM (online reputation management) agencies that use SEO tactics to boost the ranking of desired links on SERPs (search engine page results).
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Source: http://www.philosophers-stone.co.uk/?p=10531
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