Profile image
Story Views

Now:
Last Hour:
Last 24 Hours:
Total:

Orange juice is under fire from nutritionists — and now it's disappearing from breakfast in America

Tuesday, January 10, 2017 5:46
% of readers think this story is Fact. Add your two cents.

(Before It's News)

by Hayley Peterson; Business Insider

Americans are turning away from orange juice.

The drink was considered a breakfast staple for decades, and has long been featured prominently in nearly every cereal ad as part of a “complete breakfast.”

But Americans’ consumption of orange juice has been plunging in recent years, as awareness grows over the scant nutritional value of the drink.

Nutritionally, orange juice isn’t much better for you than a glass of soda or any other sweetened beverage, as Business Insider’s Erin Brodwin wrote earlier this month in a post calling it the “biggest con of your life.”

B4INREMOTE-aHR0cHM6Ly8xLmJwLmJsb2dzcG90LmNvbS8tOU5EcGRPVWd4eFEvV0hUT3BRbmtSOEkvQUFBQUFBQUFJcFEvWmZfeklfd3U5YlFQeHZ1LWFlV3FyYnpmZVFlQ1FSWWt3Q0xjQi9zNjQwL2ZydWl0JTJCanVpY2UuSlBH

A 12-ounce glass of orange juice contains 153 calories, 34 grams of carbohydrates, 27 grams of sugar, and 2.4 grams of protein. That’s the same amount of carbohydrates and almost as much sugar as a bag of M&M’s, as Brodwin points out.
That’s why nutrition experts and health bloggers have been railing against orange juice in recent years. When you Google “orange juice good for you,” the top results include posts titled “Why orange juice is slowly killing you,” and “The #1 reason to avoid orange juice.”

Perhaps that’s why sales of the juice are down 13% in the past four years, according to data from Nielsen.

Frozen orange juice has experienced the biggest drop in sales, falling 39% to $98 million since 2012, compared to a 10% drop to $3.1 billion for refrigerated orange juice in the same period.

Florida, which is the top producer of oranges used for juice in the US, is on track for the fifth straight season of declines in orange output — representing the worst decline in more than a century, according to Bloomberg.

On top of falling demand, orange producers have also been battling a bacterial disease that has been wiping out their groves.

As growers leave the business, orange-processing plants have also been shutting down.

Florida once had more than four dozen processing plants but now has only seven, according to The Wall Street Journal.

“You’re witnessing gut-wrenching decisions where multigenerational family citrus growers have reached a point where their risk tolerance isn’t there to continue,” Adam Putnam, the commissioner of the Florida Agriculture Department and Consumer Services, told The Journal.

Sales of orange juice are declining at a time when Americans’ breakfast consumption is actually on the rise.

Breakfast consumption is expected to grow faster than the US population over the next few years, and more and more Americans are choosing to eat breakfast away from home, according to NPD Group.

Thanks to the rise of the juicing trend, however, a wide array of juices and smoothies are available as alternatives to orange juice.

Let’s block ads! (Why?)

Every Day is Earth Day



Source: http://feedproxy.google.com/~r/riseearth/KZKa/~3/wUab_7Juyro/orange-juice-is-under-fire-from.html

Report abuse

Comments

Your Comments
Question   Razz  Sad   Evil  Exclaim  Smile  Redface  Biggrin  Surprised  Eek   Confused   Cool  LOL   Mad   Twisted  Rolleyes   Wink  Idea  Arrow  Neutral  Cry   Mr. Green

Total 3 comments
  • Fat Chunk

    ‘orange-processing plants have also been shutting down’

    And there’s your problem. The fact that it’s processed. If you’re going to have orange juice, buy the oranges (preferably organic) and squeeze or juice them yourselves.

    It’s when we over complicate and process simple things, that’s when the product starts to become bad for us.

  • darlin51

    Just leave the sugar out!

  • wbb

    I think it all happened when America found out that OJ is a killer!

Top Stories
Recent Stories
 

Featured

 

Top Global

 

Top Alternative

Register

Newsletter

Email this story
Email this story

If you really want to ban this commenter, please write down the reason:

If you really want to disable all recommended stories, click on OK button. After that, you will be redirect to your options page.