How One Company Saved Thousands of Dogs Using Social Media
http://mashable.com/2011/11/13/social-media-invisible-dog-campaign/
How One Company Saved Thousands of Dogs Using Social Media
Frank Barry, professional services manager at Blackbaud and blogger at NetWits ThinkTank, helps non-profits use the Internet for digital communication, social media and fundraising so they can focus on making an impact and achieving their missions. Find Frank on Twitter @franswaa.
Social media is all the rage, but does it actually help create real change in the world? The folks at Best Friends Animal Society would answer with a resounding yes!
Best Friends has introduced the Invisible Dogs Campaign, a nod to the invisible dog leash from the ‘70s and ‘80s. “Invisible dogs” refer to the forgotten pets found in city shelters that face tremendous odds to get adopted. “[We’re] turning that into a real message about adopting dogs unseen in the nation’s shelters,” explains Claudia Perrone, marketing manager for Best Friends.
Best Friends provides a valuable example of social media mobilizing people to take action in the real world.
Anyone can join.
Anyone can contribute.
Anyone can become informed about their world.
"United We Stand" Click Here To Create Your Personal Citizen Journalist Account Today, Be Sure To Invite Your Friends.
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