Victory! 'Animal Practice' Canceled

Animal advocates, it’s time to break out
the bubbly. After pressure from PETA and tens of thousands of our members and
supporters, NBC has pulled
the plug on its cruel show, Animal
Practice. Here’s the celebration in progress at PETA’s Bob Barker Building in L.A.:

The only thing funny about this “sitcom”
was its laughable ratings. By not tuning in, viewers told NBC that they weren’t
interested in watching animals dressed up and made to perform cheap tricks—animals
who had been torn away from their mothers as babies and subjected to cruel training methods and unnatural living conditions.

Even before the first episode aired,
PETA showed NBC that if the network wanted to broadcast cruelty, it was going
to have a rocky road ahead of it. We wrote to NBC and the show’s producers and explained
how wild animals suffer in the entertainment industry. We kept the heat on by
asking advertisers to pull their support, organizing demonstrations, sending an urgent action alert to our members and supporters, and enlisting
primate experts to speak out about how the portrayal of monkeys as “pets” leads irresponsible people to acquire them on a whim. And it worked.

NBC will air the three remaining
episodes of Animal Practice that have
already been filmed. Then viewers can rest assured that cruelty to animals won’t
be part of the Wednesday night TV lineup.

Cheers!