Back for the Year of the Snake, It's Jenna Dewan-Tatum's Skin-Exposing Ad

Happy New Year! Yes, already—at
least in places where the Lunar New Year is observed, including China. To join our Chinese friends in celebrating the start of the Year of the Snake, we’re featuring one of PETA’s most memorable snake-themed ads, in which lovely
actor, dancer, and producer Jenna
Dewan-Tatum exposes the distinctly not-so-lovely
side of the exotic-skins trade. 

Jenna—who is preparing to deliver her very first bundle of joy with husband Channing Tatum—recently appeared in American Horror Story: Asylum. But what happens to animals killed
for their skins is every bit as gruesome as anything perpetrated by that show’s
mad scientist or serial killers. Snakes have their bodies cut open from one end to the other
and their skin ripped off before being tossed aside to struggle and thrash in
pain for hours or even days until they die. Most alligators used for
accessories are raised in filthy tanks until they are stabbed or beaten to
death.

What You Can Do

Millions of snakes, lizards, alligators, crocodiles, and
other reptiles are violently killed every year so that their skins can be torn from
their bodies to make wallets, belts, boots, and handbags. Don’t buy into this
cruel rip-off—instead, choose accessories made from chic, cruelty-free materials such as fake snake, mock croc, and pleather. You’ll look (and feel) better
knowing that you got the glam—without stealing someone else’s skin.