The last marketing trick that pre-influences consumers to thinking a wrinkle cream is extra effective is the amount you get. I mean by this that many wrinkle creams intentionally only provide a very small amount of their cream in each jar. This subliminally hints to the consumer that the product must be rare and treasured.
They want you to think the cream is like liquid gold, only a little is needed, and it should be savored. You know it to be true…If you got a 16 ounce tube of wrinkle cream or a 1 ounce bottle, you’d automatically think the larger tube is a cheaper product, sold in bulk.
You’d also think that the little one ounce bottle must be a precious cream, and that it’s probably more expensive, too. You see, the simple trick of packaging the wrinkle cream in small amounts makes you think it works better, and should cost more than other creams sold in larger amounts.
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