Smartwatch Showdown: Apple Watch vs. Fitbit Versa

Cool Infographics: Charts and graphs can communicate data; infographics turn data into information.

In the world of smartwatches, the two big contenders are the Apple Watch and the Fitbit Versa. The Smartwatch Showdown infographic from The Watchstrap is very timely with recent news that Google has just acquired Fitbit.

In the world of wearable gadgets, smartwatches are all the rage at the moment. The smartwatch market is growing by the day, and new and improved devices are constantly being released. This means that picking the right smartwatch can be a real head-scratcher. To help you choose the right device for your needs, we’ve compared two of the hottest smartwatches on the market: the Apple Watch Series 4 and Fitbit Versa!

If you want to find out which of these devices came on top in the end, don’t miss the comprehensive infographic below!

First, this is a great use of infographics in content marketing! The Watchstrap is an online retailer of watch bands, and the infographic is a comparison design without being a sales pitch. It draws in traffic by providing valuable information, which build credibility for their brand.

There are a handful of things I didn’t like about the design itself that could be easily improved to make this a better infographic design:

• Too much text. I realize there isn’t much data to work with, but they need to cut down the text in the infographic. Paragraphs of explanation don’t belong in the infographic, they belong on the landing page. The infographic should be short and draw in readers to the website if they want to learn more.

• The scale is wrong in the Size & Design section of the infographic. The dimensions of the Apple Watch are larger, but the graphic illustration on the page is smaller. The illustrations should be visually correct to scale.

• Eliminate any word wrap when possible. There are a number of list points that have one hanging word wrapping to a second line. This could be avoided by shortening the text or just widening the text box. There’s room in the design without wrapping some of these words.

• The URL in the footer should link to the infographic landing page, not the home page of the company site.

• Copyright or Creative Commons license is completely missing.

• Don’t obscure the source by only listing the home page URL. What’s the link to the research data?