Over the years marketing from been a means of awareness of the products, it has now become an important pillar for any business or product’s success. Being into an era of digitalization, where everyone is socially connected through internet and various gadgets. Digital marketing has become one of the most important and fastest means of reaching the wide range of customers.
The growth of digital marketing landscape from 1990 to present has make way for new challenges and opportunities, making digital marketing even tougher touch job. Broadly defining, Digital marketing is divided into, pull digital marketing where the customers seek the information. In Push Digital Marketing the marketer keeps polling, without necessarily looking for active receipt acknowledgement.
Marketers are having access to 100+ tools of digital marketing, which are easily accessible. So, now what will make your marketing different from that of others? What is there in digital marketing?
Social Media Marketing
Although marketers have been exploiting Social Media to reach millions of customers through various channels say Google Search, LinkedIn, Facebook, YouTube, Flicker, Vimeo, Bing, Pinterest, Vine, Google Plus, Tumblr, Flickr, Google Ads, Tweetdeck, Hootsuite, Bit.ly, Ow.ly, Foursquare, Slideshare, Emails and many more. Some of these tools are widely used now a days but what more can be done to make the best use of these tool, here are some ideas:
Twitter: Twitter is giving priority to visual content, this is especially evident with the launch of Twitter cards, launched with a prime motto of promoting the sharing of rich contents while providing a mechanism to get people’s e-mail contact information, Twitter cards is soon launching several new types of advertising. In future Twitter is going to be the major tool of social media platform. The video below will help you with how you can use Twitter Cards.
Visual Based Content: Experts say that it is very important to make your contents visual to turn the customer’s eyes to your advertisements. If you are not making your social media content visually based, you need to! In fact, photos contributes to 93 percent of the most engaging posts on Facebook. So, get Visual, get more social!
Google Plus: A mathematician using an advanced algorithm, calculates that Google Plus will pass Facebook in total users by 2016. Apart from that Google gives its own Google plus based traffic. So if you haven’t tried Google plus yet, turn up now.
Facebook: Although Facebook is one of the most widely used social media tool now a days which connects the marketers to millions of the customers at the same time, 90% of the Facebook revenue comes from advertising, but still there are some loop holes where Facebook fails to cater the marketers fully. They are playing with different kinds of ads, taking away others and messing with the interface almost daily. What new Facebook can do in future is, Facebook will Prompt and advertise every time with a different product whenever the user will login. Another way is Facebook graph search which was introduced in 2013, where the marketers can get the reviews from millions of customers in various languages.
Getting more Mobile
Smartphones and androids are now coming of their shelves replacing the computers and laptops, and taking over the command of reaching customers easily. The apps which now have started generating revenue through allowing advertisements through their apps. Marketers are widely using the apps in trends to market their products specially messaging apps. This marketing tool is going to grow in the coming time as the consumers are getting more mobile.
Empowering Employees & Fans
One of the major source of marketing is from one customer to various customers, earlier it was called as “Word of Mouth” but now being a part of digitalized world. The marketers need to provide the customer to talk about their brand stories digitally. Socially listening enables the marketers to innovate and helps in creative content marketing.
Blending social media and other Medias
Blending various sources of media and creating a hype about the brand is now a days into limelight. Marketers are introducing their products on television and turning the customers to social media through various contests and promoting activities such as additional information or visuals or spoofs where the customer need to move to the social channels. This not only creates more awareness but also repeats is promotions through more than one channel making a lasting image of the brand in customers mind.
Smartphones, laptops, computers and tablets are now becoming interoperable where the user with same user details can login or grab information about the brand or product or the company itself. For instance naukri.com allows us to login through the same credentials and search for the jobs from Android phone, laptop, computer, iPad and sends texts messages too. So this is what customers are looking forward for. ”Customers Expects, Demands and Marketers Fulfill” is the guru mantra of Marketing now a days.
It’s already happening. As adobe has already announced the possible merger of Adobe’s marketing and creative clouds and Oracle buying Compendium and Eloqua. (Expect Salesforce to do something very, very similar quite soon; Exact Target isn’t quite in the content bucket). This trend setup if 2016 will open a new chapter in content marketing maturity: end-to-end, cloud-based technology solutions, in contrast to much more limited solutions currently available. This isn’t just a technology play but it is something that will make content a safer and more integrated enterprise investment.