As we welcome 2017 it is time to plan new social media strategies- the faster the better. 2017 presents new changes and new challenges. Marketers predict new tools and new methods of marketing online.
Here are the top social media tools you should seriously consider in 2017 as a part of your marketing plan:
“Twitter moments” were launched in 2015, but become common in September 2016. Critics would say that because it’s opening up took so long, it may not be an effective tool. Nonetheless, in expectation of something new, Moments seems to be an interesting tool especially for brands that have a strong twitter presence.
Another interesting aspect of Twitter moments is that you can new create moments on mobile and desktop, so now the procedure is more accessible and available. To go on with it, you can “create a moment” by using the moments tab near the profile. Many famous brands have used their moments into interactive games. Once your Moment is ready, you can share it on twitter as a post or by sending it as a link. Moments on Twitter now gives you a great opportunity to develop narrative focused posts of your brand.
Snapchat, on the request of its customers added the “geofilters” that gives their users an option of developing their own location based image enhancements for promotions or events.
Check out their trailer video to learn how the image can be created in relationship to the region or location you are at. The only limitation of this is that you need to be clever and creative enough with the graphical play to create something compelling and attractive.
Live streaming quickly became very popular, so it is safe to believe that majority of the marketers are already making plans about how to use this great tool. It is not only new, but also gives you a great opportunity to connect live with your audience. Facebook like has a better potential than YouTube or Periscope because of the flexibility of interaction with friends and family.
Instagram launched its “stories” in August 2016. The current number of people who use it every day is 100 million. Instagram has also added new tools and options, which makes it even more interesting. Instagram with its 600 million users has attracted a 100 million of them to its recently launched feature- which is a big deal. Stories is likely to leave behind messages, and is expected to become the new means of communication.
Messaging is becoming the new social media marketing strategy. Messenger, WhatsApp based ads and sms marketing are predicted to take a lot of marketing space. Note however though, these messaging trend is not similar to that of emailing. WhatsApp messages are more straight- forward and casual than emails, which gives it an edge of being as creative as possible. For the brands, it should be both easy and convenient to reach their audience through social media messaging.
In this digital world, is it by any way possible to ignore the important of YouTube marketing? Not at all. Youtube SEO is becoming more and more important every day. In fact, ever since Google and YouTube has combined, it has become impossible to ignore video marketing. Why is video marketing important now? Because the customers today have less time and more information. Video gives them an attractive way to learn about new things, retain information in a better way without having to spend much time. YouTube trends allow you to market your content in a much attractive way.
Social Media and SEO
The combination of off-page seo, on page seo with social media marketing is going to take the digital marketing standard to a new extreme. With social media and search engine defining its usage more clearly in 2017, it has become easier for the marketers to establish the importance and use of both.
From connection between website and online visibility, search engine optimization has evolved to building a good name in front of your audience, regardless of your ranking on Google. Social media has raised the standard of information and content. Your best strategy here to make use of the SERPs. For example, the social media sites can be easily found on search engines. Any company with a good visibility on both the platforms does actually have the leverage of enjoying the actual benefits of social media marketing. But it is always important to maintain your original website. The main website will be shown in the SERPs, and is required to function as the hub for all the social media profiles and pages.