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New Digital Marketing Consideration For 2017

Monday, February 27, 2017 23:57
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As we welcome 2017 it is time to plan new social media
strategies- the faster the better. 2017 presents new changes and
new challenges. Marketers predict new tools and new methods of
marketing online.

Here are the top social media tools you should seriously
consider in 2017 as a part of your marketing plan:

Twitter Moments

“Twitter moments” were launched in 2015, but become common in
September 2016. Critics would say that because it’s opening up took
so long, it may not be an effective tool. Nonetheless, in
expectation of something new, Moments seems to be an interesting
tool especially for brands that have a strong twitter presence.

Another interesting aspect of Twitter moments is that you can
new create moments on mobile and desktop, so now the procedure is
more accessible and available. To go on with it, you can “create a
moment” by using the moments tab near the profile. Many famous
brands have used their moments into interactive games. Once your
Moment is ready, you can share it on twitter as a post or by
sending it as a link. Moments on Twitter now gives you a great
opportunity to develop narrative focused posts of your brand.

Snapchat Geofilters

Snapchat, on the request of its customers added the “geofilters”
that gives their users an option of developing their own location
based image enhancements for promotions or events.

Check out their trailer video to learn how the image can be
created in relationship to the region or location you are at. The
only limitation of this is that you need to be clever and creative
enough with the graphical play to create something compelling and

Facebook Live

Live streaming quickly became very popular, so it is safe to
believe that majority of the marketers are already making plans
about how to use this great tool. It is not only new, but also
gives you a great opportunity to connect live with your audience.
Facebook like has a better potential than YouTube or Periscope
because of the flexibility of interaction with friends and

Instagram Stories

Instagram launched its “stories” in August 2016. The current
number of people who use it every day is 100 million. Instagram has
also added new tools and options, which makes it even more
interesting. Instagram with its 600 million users has attracted a
100 million of them to its recently launched feature- which is a
big deal. Stories is likely to leave behind messages, and is
expected to become the new means of communication.


"" target=
is becoming the new social media marketing
strategy. Messenger, WhatsApp based ads and ""
target="_blank">sms marketing
are predicted to take a lot of
marketing space. Note however though, these messaging trend is not
similar to that of emailing. WhatsApp messages are more straight-
forward and casual than emails, which gives it an edge of being as
creative as possible. For the brands, it should be both easy and
convenient to reach their audience through social media

Youtube SEO

In this digital world, is it by any way possible to ignore the
important of YouTube marketing? Not at all. ""
target="_blank">Youtube SEO
is becoming more and more important
every day. In fact, ever since Google and YouTube has combined, it
has become impossible to ignore video marketing. Why is video
marketing important now? Because the customers today have less time
and more information. Video gives them an attractive way to learn
about new things, retain information in a better way without having
to spend much time. YouTube trends allow you to market your content
in a much attractive way.

Social Media and SEO

The combination of off-page seo, ""
target="_blank">on page seo
with social media marketing is
going to take the digital marketing standard to a new extreme. With
social media and search engine defining its usage more clearly in
2017, it has become easier for the marketers to establish the
importance and use of both.

From connection between website and online visibility, search
engine optimization has evolved to building a good name in front of
your audience, regardless of your ranking on Google. Social media
has raised the standard of information and content.  Your best
strategy here to make use of the SERPs. For example, the social
media sites can be easily found on search engines. Any company with
a good visibility on both the platforms does actually have the
leverage of enjoying the actual benefits of social media marketing.
But it is always important to maintain your original website. The
main website will be shown in the SERPs, and is required to
function as the hub for all the social media profiles and

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