Content Is Key to Make Website Profitable

27 March 2012 – All search engines without exception thrive on website content, and this makes it mandatory for qualityecommerce internet marketing.

Website content is the “hook” that baits the search engine. Each search engine sends out a small program called the “spider”. The spider “crawls” through the website using all available internal hyperlinks. Along the way it will search the website content and create an index of various keywords that might have been used. When a prospective customer uses the search engine, the search engine uses the index to quickly list out all the sites that match the search criteria. Internet marketing SEO services therefore begins with ensuring your website has the right content.

SEO based content writing is the best element on a live web page. Both, search engine crawlers and human beings love to read original and effective content filled with useful information. However, there has to be an efficient use of SEO content writing techniques as well. A smart and optimized piece of content contains the right balance of the keywords throughout. Usually, it should have a keyword density of 2% to 5%.

Write articles and Press releases about your website, its products and services. Submit the articles into as many article submission and press releases into major press releases websites. Do not forget to leave anchor texts so that readers can come to your website as well.

This practice is easy and very effective. It helps the website gets crawled by the search engines within two days which reinforces the natural ranking of the website. If you leave anchor texts for the internal pages as well then you can expect to get your website’s internal pages caches (known to search engines). This boosts the website’s presence even more.

Search Engine Optimization (SEO) content has become an essential marketing vehicle for new and small businesses because it is increasingly popular with medium and large businesses because of its superior ability to target customers and messages.