10 Social Media Tips to Improve Internal Communication

When most business leaders think of social media, they think of how it can help them communicate with clients and potential clients.  This is true, but what many don’t realize is that it is equally important to use social media internally to facilitate communication between departments, overcome geography, and ultimately to maximize productivity.

Steve Nicholls, author of the best-selling book “Social Media in Business,” is a proven expert who has helped business managers add millions of dollars to their bottom line by implementing social media into their organization from the top down.

Nicholls offers the following 10 social media tips to improve internal communication within your company:

Create a common language: Train the entire staff and create a common language.  Explain how this will help the company achieve its goals and how it pertains to their particular division.

Understand your company culture: Culture will define how well your social media projects will do within your company and if you have a closed culture by nature, a transformation towards transparency needs to be made.

Create internal social networks: this will bring the company closer together by facilitating formal and informal communication between different departments as well as lower and upper management.

Using social networking applications like LinkedIn as a personnel directory is a very good way of finding people in your organization and looking at what skills or experience they have.

Information sharing: Many organizations suffer from lack of information sharing. Creating a platform, such as a DIY Wiki platform, composed of all company-related information – articles, videos and webinars amongst many others – is an excellent way to allow all company members to access valuable company information anytime and anywhere.

Encourage employee participation: Speaking up in the boardroom can be intimidating for junior staff.  Management should encourage staff to offer ideas in a less threatening environment via social media.  This gives everyone a voice and may produce a great idea that would have otherwise never surfaced.

Collect intelligence: User-generated content via social media is worth its weight in gold as it becomes valuable business intelligence that can be used to understand how to perform better, generate new ideas and thus become more successful.

Mobile technology and online project management tools: taking advantage of new technologies like iPads, smartphones, conferencing tools like Skype and Webex or project management tools like Wrike and Zoho allow a company to function efficiently from different geographical locations.

Don’t forget the risks: there are always risks with every opportunity and these only need to be taken into consideration and mitigated by including them in your model. Those who don’t integrate social media into their business because of risk will be left behind.

Have a solid social media policy: Having clear rules and regulations in writing sets the framework of what is acceptable and not when using social media in the workplace. This will protect both the company and the individual and make the whole experience safe and easy.

Do not go enthusiastically in the wrong direction: In order to take advantage of social media efficiently, a company needs to have a step-by-step model that will gradually bring the right combinations of social media in the perspective of specific business goals, within the context of your business environment.

About Steve Nicholls:
Steve Nicholls is the author of the best-selling book “Social Media in Business” and has implemented advanced Internet applications for leading organizations including British Telecom, Ciena Corp., Detathree, Inmarsat, John Laing and NSPCC, a UK Children’s charity organization, to name just a few.  Steve grows client revenue dollars by millions with his effective social media training.

Steve started out as a project manager in skyscraper construction.  After his MBA at Henley Business School in 1992, he applied his project management expertise to help grow businesses and new ventures in the communications and technology industries.  Steve has taught business managers the secrets of effective project management and has implemented advanced Internet applications since the early 1990′s.  Steve holds a BSc in Building Construction from Reading University and an MSc in Organizational Development and NLP (2008) from the University of Portsmouth.

As pioneer in social media for business, Steve moves companies from stuck to success in social media, starting with his firm beliefs that to be truly effective in social media, a company must develop an implantation strategy at the management level and shift company mindset to effectively integrate social media into the business process. You can visit his website at http://socialmediainbusiness.com.

Republished with Permission from Everything Small Business Journal – http://esbjournal.com.

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