2013-2016 Mobile Video Adaptation and Delivery Market

“Mobile Video Adaptation and Delivery 2013-2016” ReportsnReports.com adds new market research study to its store.

Mobile video & TV services have been around for almost over a decade…and yet mobile network operators haven’t been able to cash in on these services. Why? Is it the fear they harbour against the required network upgrades and CAPEX associated with it or have they simply shut their eyes towards the mammoth revenue opportunities possible via mobile video/ mobile TV services? The aim of our first research offering of 2012 is to shatter the hesitation of operators, particularly tier 2 and greenfield operators who are at the toddler stage in telecoms towards these services and assist them in ensuring their ARPUs are on an upward swing for the next 5 years – for the time has come when you simply can’t afford to rely on conventional mobile data offerings to your subscribers and risk being snuffed out by competitors unless you adapt to mobile video services and commence seamless, top quality video delivery on mobile devices to your customers.

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Key Findings And Forecasts

• K1 Global mobile TV/ video subscribers will surpass 900 million by 2016.
• K2 Global mobile data usage per subscriber per month would be more than 6177 MB in the next four years. Highest data usage will be seen in North America followed by Europe.
• K3 Soaring global mobile data traffic will account for 60% of the consumer Internet traffic by 2015, out of which mobile video will account two third of the total share.
• K4 Global mobile monthly data traffic will increase 18 fold and reach 10 Exabytes (EB) by 2016. Asia Pacific will continue to dominate the market.
• K5 US mobile video advertising spending will grow significantly and reach US$ 372 million by 2016, and global expenditure on mobile advertising will reach approximately US$30 billion by 2016 – and to what extent video will comprise the share.
• K6 Global mobile operator’s data revenues will surge significantly and reach US$ 493 billion by 2016, and how video will be a major driver for this growth.
• K7 Global mobile TV market will experience strong growth and would reach US$ 7 billion by 2016.
• K8 Which mobile operators should invest in mobile video segment at this stage, and which ones should not do so, and why.
• K9 The best techniques to converge mobile video services and devices, based on affective user/ market segmentation.
• K10 At least 40% of smartphone users will use mobile video services from the current 29% by 2016.
• K11 More than 40 countries including India, Indonesia, Nigeria, etc. will have a break through in mobile video market after mobile network will break the electricity barrier by 2016.
• K12 Mobile video consumption is surging exponentially and will surpass 693 billion minutes by 2015.
• K13 Global mobile consumer device shipments would reach 2.8 billion units in 2016.
• K14 TV viewing on tablets would increase to approximately 3 hours each month by 2014.

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