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Global Mouthwash Market - Industry Analysis, Size, Share, Trends, Analysis, Growth And Forecast, 2012 - 2018

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Mouthwash is a liquid which comprises of an antiseptic and is used for gargling or rinsing the mouth. Most of the population uses mouthwash in order to prevent dental caries/cavities. A Mouthwash maintains the pH level of mouth, thereby inhibiting the growth rate of oral bacteria. It also helps in curbing tooth decay caused due to oral bacteria. 
 
Mouthwash consists of anti-plaque and anti-bacterial agents that kill plaque and THE bacteria that cause cavities, gingivitis, and bad breath. Mouthwash was invented in the 2700 B.C in Ayurveda and in Chinese medicine for the treatment of gingivitis. 
 
 
The mouthwash is classified based on its content into a medicinal mouthwash and a standard mouthwash. The growing prevalence of dental patients on a global scale is the primary driving factor of the mouthwash market. Medical practitioners advice their patients to utilize mouthwash in order to curb the growth of oral bacteria to avoid bacterial tooth decay. The growing numbers of health conscious people in the world is another factor that is driving the market effectively. 
 
The presence of alcohol content in the mouthwash might lead to mouth cancer according to some researchers. This has impacted the growth of the market thereby acting as one of the major restraining factors to the growth of the market.
 
The growing population along with the increasing health awareness amongst this population has opened a new opportunity in the market. The ongoing continuous technological advancements are helping gain the market popularity and fuel the demand globally. The development of herbal mouthwashes is also gaining popularity, creating many opportunities for the market.Some of the major players in the industry include Colgate, Ambient Healthcare Pvt. Ltd., Aim, and Listerine.
 
This research report analyzes this market depending on its market segments, major geographies, and current market trends. Geographies analyzed under this research report include 
 
North America 
Asia Pacific 
Europe
Rest of the World  
 
 
This report provides comprehensive analysis of 
 
Market growth drivers 
Factors limiting market growth
Current market trends 
Market structure
Market projections for upcoming years 
 
This report is a complete study of current trends in the market, industry growth drivers, and restraints. It provides market projections for the coming years. It includes analysis of recent developments in technology, Porter’s five force model analysis and detailed profiles of top industry players. The report also includes a review of micro and macro factors essential for the existing market players and new entrants along with detailed value chain analysis. 
 
Reasons for Buying this Report
 
This report provides pin-point analysis for changing competitive dynamics
It provides a forward looking perspective on different factors driving or restraining market growth 
It provides a technological growth map over time to understand the industry growth rate
It provides a seven-year forecast assessed on the basis of how the market is predicted to grow 
It helps in understanding the key product segments and their future
It provides pin point analysis of changing competition dynamics and keeps you ahead of competitors
It helps in making informed business decisions by having complete insights of market and by making in-depth analysis of market segments 
It provides distinctive graphics and exemplified SWOT analysis of major market segments 



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