Best Branding Books in 2015 for Small Business Owners
The 10 Most Often Ignored Triggers That Tell You That It’s Time to Update Your Branding
- You haven’t updated your logo, website or any marketing materials in the last 5 years
- Your customers are telling you your price is too high
- Your company name is “Yourname & Associates”
- If you were to grab your marketing materials or go to your web site and replace your name and logo with a competitors — no one would know the difference
- When you ask 10 customers what your business does, you get 15 different answers.
- You’ve started serving a new industry
- You’ve launched a series of new products or services
- You’ve acquired new skills and technology
- Your existing brand image doesn’t match your existing company culture or marketing message.
- You don’t need a brand, because you have excellent word of mouth marketing and referrals.
I’m going to just come out and say it — if you see yourself in at least 3 of the 10 triggers, you’ve got some serious brand laziness going on. You can tell yourself it doesn’t matter, but I GUARANTEE that it’s costing you money and profitable customers.
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