C.A.R.E. Appoints First Advisory Board Member

The Cooperative Association of Resort Exchangers (C.A.R.E.) Board of Directors recently appointed its first Advisory Board Member at the 60^th Semi-Annual Conference in Annapolis, Maryland May 2-5, 2015.  Paul Mattimoe, with Perspective Group out of Orlando, Florida was asked, and accepted, the first appointment.

C.A.R.E.’s Board of Directors currently consists of nine board members – Linda Mayhugh, President, Debbie Sansom, Secretary, Vikki Lessard, Treasurer and Vice Presidents Tina Hill, Jeff Ingram, Jim Kwock, Torie Quakenbush, James Wehrle and Spence Witten.  Per the C.A.R.E. Bylaws each Director shall be the Authorized Member Representative of a Voting Membership, as described in Article II, Section A and shall have successfully completed Level I of the C.A.R.E. Accreditation Program.  Article II, Section A defines the above reference as being gainfully employed by a General Membership and either possess and/or control resort inventory.

The C.A.R.E. Board of Directors determined more input was needed from their Associate Membership base.  Associate Members are those entities that do not possess or control resort inventory but have an interest in the membership as a means of business enhancement as a service provider.  Associate Members currently account for 20% of C.A.R.E.’s membership and while that is on the low end of the spectrum, these members bring great value to the association and the Directors felt it was time to seek input from them, with hopes not only to stabilize but to grow this sector.

C.A.R.E.’s President Linda Mayhugh, stated that “creating this Advisory Board Member position opens up a voice for an important sector of C.A.R.E. memberships and one that all of our Directors would like to see grow”.  Mayhugh further clarified that “Mattimoe, as an Advisory Board Member will not have any voting rights of a Director but will attend the pre-conference board meetings before each semi-annual conference and most importantly chair an Associate Membership Committee bringing valuable input back to the Board of Directors in these meetings.  I’m excited for the opportunity to work with Paul in this capacity and am confident he will bring value to our already solid Board of Directors”.

Paul Mattimoe, President & CEO, Perspective Group said this about his appointment… “C.A.R.E. has been such an integral part of the vacation ownership industry for the past 30 years and I am deeply honored to become the first Advisory Board Member. I have certainly benefitted from my participation in C.A.R.E. over the last several years through meeting many new people and being so warmly welcomed into the family. So it will be my pleasure to help wherever I can to serve the board, the members and to further grow this invaluable association.”

About Perspective Group

Perspective Group is a brand marketing agency providing an extensive suite of services covering customer engagement, reputation management, social media management & lead generation, brand monitoring, competitive analysis, PR and content creation. Now a TripAdvisor Official Partner, Perspective Group is one of only a few companies that can provide joint review collection services for hotels and resorts, and currently the only company operating in the vacation ownership industry.

Perspective Group also produces Perspective Magazine, the vacation ownership industry’s leading independent trade publication globally. It created and hosts the annual Global Networking Expo (GNEX Conference) and hosts the Canadian Resort Conference (CRC) on behalf of the Canadian Resort Development Association (CRDA) as well as contributing as media sponsor / sponsor at more than 25 industry events per year around the globe. Company executives also serve on a variety of trade association boards / committees.

For more information, visit http://perspectivemagazine.com

About C.A.R.E.

C.A.R.E. (www.care-online.org), established in 1985, is the vacation industry’s premier trade association.  Its member companies, comprised of Resort Developers, Management and Exchange companies, HOA’s, Travel Clubs and Wholesalers, provide each other with opportunities for vacation fulfillment, exchanges and revenue enhancement through increased inventory utilization and yield management.  C.A.R.E. members are required to comply with a strict Code of Standards and Ethics and benefit from outstanding professional and personal development opportunities at their semi-annual conferences.