Is Off-Site Duplicate Content Good Or Bad?

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If you’ve even just dipped your toes into the world of search engine optimization, you probably know that having “duplicate content” on your website is a bad thing. While there are some situations in which duplicate content is okay, if Google believes that the content is being used in a deceptive manner on your website, it will penalize you. However, you may be wondering “what about off-site content? Is offsite duplicate content okay” There are ways to use the same content to reach more people, without taking a SEO hit. It’s called syndication and here is how it works and why it is SEO safe.

When Off-Site Duplicate Content Is Bad

If someone comes to your website, copies all of your content or blog posts and then pastes it into their own website or blog, that is bad for all involved. Not only will Google immediately recognize the duplicate, it will note that the content is being used deceptively and could flag both websites until the issue is sorted out. People do this because they see that your content is well written and effective and they want to profit from your hard work. If your webpage is already established, however, and has a good authority ranking, you shouldn’t see too many adverse effects from someone else stealing your content.

When Off-Site Duplicate Content Is Good

Syndication is a great way to use great content over and over without seeing any adverse effects. This involves you publishing or distributing your content to other websites, with a reference back to the original source. In the same way that a syndicated television show (where networks pay to use the TV shows originally produced by another network) can broaden the reach of that show, syndicated content broadens your content’s reach.

How to Know the Difference

The reason there is so much hype around the negative effects of duplicated content is because amateurs duplicate content in order to try to dupe search engines. Sometimes, they simply just steal from other websites, but often, webmasters will use the same content on multiple sites in order to create a web of backlinks that should boost the page ranking of one or all of the websites. These are instances in which duplicating content is definitely a bad thing.

However, if you want to use your own content and syndicate it by submitting it to publishers with a broader reach, this can actually boost your SEO. Dealing with duplicate content can be complicated and if you have any questions, you should consult an SEO professional. Also, remember that SEO changes with every Google update. If you are worried about whether or not you will be penalized, simply consult a professional in the search engine optimization industry. You won’t regret it.

For more small business tips, you can visit the Shield Funding blog on a daily basis. We also would be happy to help you with your small business funding needs. We look forward to working with you.

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