2016 Playout Automation Market Outlook and Forecast to 2020

RnRMarketResearch.com includes Global Playout Automation Market 2016-2020 report adds in including 61 Pages.

Playout automation is a technology that integrates all the devices involved in a playout chain (such as video routers, switchers, audio servers, channel branding processors, and graphic inserts) in a single device. Playout automation takes control of multiple devices involved in a playout chain, whereas integrated playout automation uses a single device to perform the functions of different devices involved in a playout chain. Playout automation fulfills needs and requirements of a large number of advertisers and viewers by making the programming easy. It can handle complex operations and allows a broadcaster to reduce the operational cost to a large extent. In addition, playout automation is highly flexible in addressing instant changes during events and saves much time and capital expenses.

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The analysts forecast global playout automation market to grow at a CAGR of 15.7% during the period 2016-2020.  This report covers the present scenario and the growth prospects of the global playout automation market for 2016-2020. To calculate the market size, the report considers the revenue generated from the sales of playout automation.

The market is divided into the following segments based on geography:

• APAC
• EMEA
• North America
• South America

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The report, Global Playout Automation Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. This report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key players in the global playout automation market: BroadStream Solutions, Grass Valley, Harmonic, and PlayBox Technology. Other Prominent Vendors in the market are: Aveco, Avid Technology, Crispin, Dalet Digital Media Systems, Etere, Evertz Microsystems, Florical Systems, HARDATA, IBIS, Imagine Communications, Konan Digital, Media-Alliance, NVerzion, Pebble Beach Systems, Pixel Power, Rascular, SI Media, Skylark Technology, Snell Advanced Media, and VSN.

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Commenting on the report, an analyst said: “One of the key trends for market growth will be growing variations in languages of different regions. The playout automation market is experiencing high fragmentation with growth in the number of channels and an intensive distribution of channels across different regions. In addition, channels are divided to suit the needs of the audience according to their residential region and speaking language. The demand for high-quality content in regional channels is increasing in the broadcasting market. This needs systematic storage and processing of content, which must be distributed across different broadcast networks, thereby increasing the demand for playout automation devices. Therefore, growing regional and language variation is likely to increase the demand for playout automation devices globally.”

Further, the report states that a playout automation device does not have an impressive storage capacity. Many times, broadcasters want or need to reuse content for several purposes, which creates the need to link the playout device to some form of an archive. At this point in time, broadcasters need a system with a fully scalable storage capacity and bandwidth that is capable of storing any amount of data for the plethora of content on different channels. Hence, low or insufficient capacity for storage poses a challenge to the growth of the global playout automation market.