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Baby Carriers Market Key Vendors Research Report to 2020

Thursday, September 22, 2016 4:45
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Research on Global Baby Carriers Market 2016-2020 adds on Baby carriers provide mobility and hands-free convenience of carrying babies while performing other activities. The global baby carriers market is growing at significant rates in APAC and ROW. An increase in the number of dual-income families and the increased awareness about child health and safety have led to the high demand in these regions. The global market will grow at a CAGR of 3.68% during the forecast period.

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The analysts forecast global baby carriers market to grow at a CAGR of 3.68% during the period 2016-2020. This report covers the present scenario and the growth prospects of the GLOBAL BABY CARRIERS MARKET for 2016-2020. To calculate the market size, the report considers the revenue generated through the retail sales of baby carriers for children in the age group of 0-3 years.

The market is divided into the following segments based on geography:

  • APAC
  • Europe
  • North America
  • ROW

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Key players in the global baby carriers market: BabyBjörn, Chicco, Ergobaby, Ergobaby, and Infantino. Other Prominent Vendors in the market are: Baby K’tan, BabySwede, Balboa Baby, Beachfront Baby, Beco Baby Carrier, Bitybean, Boba, Brevi, Britax, Chimparoo, Combi, Hotslings, Jinjiang Becute Baby Products, JJ Cole Collections, L’Inglesina, Manduca, Moby Wrap, Phil & Teds, Poe Wovens, Snuggy Baby, Stokke, Tula Baby, UPPAbaby, and Wrapsody.

One of the key trends for market growth will be addition of new features to baby carriers. Manufacturers are designing baby carriers with many additional features to provide comfort and convenience to the wearer. Stokke’s MyCarrier, for instance, is available in organic cotton and has pockets hidden in the waistband of the carrier for utility. Ergobaby Original Carriers are designed with a pull-out hood, which can be used to protect the baby’s head from the external environment. They also have a zipped compartment for utility.

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According to the report, parental need for mobility will be a key driver for market growth. Baby carriers allow parents and caregivers ease of mobility while traveling or during household chores, particularly where it is difficult to use strollers or prams. Parents are also becoming aware of the fact that laying a baby in the stroller for long periods can cause stress on an infant’s spine, skull, and neck. Using a baby carrier helps the caregiver to adjust to the baby’s movement and build a physical and psychological connect with the infant. Parents are also able to monitor the child’s needs and nurse the child comfortably.

Further, the report states that low product penetration in developing regions will be a challenge for the market. The penetration rates for baby carriers range between 3% and 5% in emerging countries such as Brazil, India, and China. Baby carriers are still perceived as luxury products in several countries such as Russia and in the Middle East and Africa, affecting their wide scale use. Another hindrance is the preference for tried-and-tested traditional cloth materials for carrying babies in a lot of these countries. Consequently, baby carriers are not seen as a necessity. Manufacturers also tend to stock lower numbers of baby carrier products due to low purchase rates and demand in developing regions.

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