Italy: ICT investment trends in 2017 - Market Dynamics, Retail Trends, and Competitive Landscape

Britain’s exist from the European Union has a ripple effect on other Western European nations including Italy, as the shares of the oldest Italian bank crashed leading to a volatility in the financial market. However, it is still unclear if the exit of Britain leads to a crisis situation or an opportunity and this predicament is being reflected on the pattern of ICT investment by Italian enterprises

Key Findings
- After battling a prolonged recession, Italian economy showed some signs of possible economic turnaround in the early 2016 allowing the organizations to consider increasing the investment pertaining to information and communication technology

- According to the survey, Italian enterprises are investing in business intelligence (BI) to derive insights from the growing volume of unstructured data, enabling the top management to make strategic decisions. Meanwhile, analytics and data warehousing are the most prominent BI tools that are gaining increased attention from Italian enterprises

- The business objectives of ‘increase customer satisfaction’ and ‘improve supplier intimacy’ are gaining greater attention from Italian enterprises as they look to retain customers and increase the involvement of vendors to improve their supply chain management.

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Synopsis
ICT investment trends in Italy presents the findings from a survey of 105 Italian enterprises regarding their Information and Communications Technology (ICT) investment trends. The survey investigates how Italian enterprises currently allocate their ICT budgets across the core areas of enterprise ICT expenditure: hardware, software, IT services, communications, and consulting. The report illustrates the core technologies that enterprises are investing in, including IoT, cloud computing, business intelligence, and enterprise application. The survey also highlights the approach to purchasing technology adopted by enterprises in Italy. Through Kable’s survey, the report aims to provide a better insight to ICT vendors and service providers when pitching their solutions to enterprises in Italy.

In particular, it provides an in-depth analysis of the following:

- How ICT budgets are set to change in 2016 in terms of their overall size

- Allocation across the core elements of IT spend, including hardware, software, services, communications, and consulting

- Distribution of ICT Euros in areas such as the networks, applications, service desk, and data centers 

- Which ICT functions Italian enterprises are interested in outsourcing

- Italian enterprises’ investment priorities based on their budget allocations across core technology categories such as IoT, cloud computing, business intelligence, and security products

- Factors that are influencing Italian enterprises’ investments in each technology category

- How Italian enterprises’ IT budgets are currently allocated across various segments within a technology category

- Italian enterprises’ distribution of their ICT budget across various segments within a technology category

- Vendor satisfaction ratings for various core and advanced technology categories

- Insight into Italian enterprises’ preferred buying approaches

- Business and IT objectives that Italian enterprises are looking to achieve through their IT investment strategies 

- Factors that are influencing Italian enterprises’ decisions to select an ICT provider

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Reasons To Buy
- Understand how Italian enterprises ICT landscape is set to change in 2016 to prioritize your target market

- Comprehend how ICT Euros are being allocated by Italian enterprises in specific geographies and size bands to improve your market penetration

- Make effective business decisions by recognizing the opportunities within each of the core areas of ICT spend (hardware, software, IT services, telecommunications, and consulting) 

- Realign your sales initiatives by understanding the current strategic objectives of Italian enterprises

- Enhance your market segmentation with the included, detailed breakdown of opportunities within selected technology categories (IoT, cloud computing, business intelligence, and enterprise application)

- Prioritize your focus areas by understanding which factors are influencing Italian enterprises’ decisions when selecting an ICT provider

- Understand the changes in customers’ priorities and identify the business and IT objectives that Italian enterprises are looking to achieve through their ICT investment strategies

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