Mobile Analytics Market Trends, Demand, Price, Analysis and Forecasts To 2022

According to Stratistics MRC, the Global Mobile Analytics Market is accounted for $1.36 billion in 2015 and expected to grow at a CAGR of 25.3% to reach $6.61 billion by 2022. Market is primarily driven by smartphone penetration, big data, increasing use of mobile advertising, advancement in algorithm development, and surge for customer analytics. Further, demand for the cloud analytics tools will accelerate the growth of mobile analytics market. However, lack of awareness regarding mobile analytics together with data privacy & security concerns have restricted the market growth. Many enterprises are entering the market and providing advance solutions coupled with device management, ability to work in an offline mode and convergence with web analytics. All these factors would create huge opportunities in the coming years. 

Mobile advertising segment is experiencing exponential growth. Technology is being widely adopted by retail and e-commerce sectors, additionally with transportation & government. North America is the leading market followed by Europe during the forecast period. Asia Pacific is expected to grow at a highest CAGR.

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Some of the key players in global Mobile Analytics market are Amazon Web Services, Inc, Adobe Systems Inc, comScore, Inc, IBM Corp, AdMob, AppSee, Flurry, Inc, Localytics, Google, Inc, Mixpanel Inc, AT Internet, Microsoft Corporation, CA Technologies, Oracle, SAP, SAS, Netbiscuits, Webtrends, Segment.io and Upsight.

Types Covered:
  Application performance analytics
o Mobile A/B Testing 
o Cross Platform Analysis
  Mobile advertisement
o Ad Attribution Analysis 
o Conversion Funnel Analysis 
o Campaign Analytics
  In-App Behavioral Analytics 
o Event Tracking 
o Touch Heatmaps 
o User Profiling and Demographics

Platforms Covered: 
  Android 
  Blackberry 
  Java ME 
  HTML5 
  iOS 
  Windows Phone 
  Other platforms

Devices Covered:
  Mobile Phones 
  Smartphones 
  Tablets 

Tools Covered:
  Google Analytics 
  Localytics Mobile Apps Analytics 
  Mixpanel 
  Mobile App Tracking 
  Ad4Perf 
  TestFlight

End Users Covered:
  Education 
  Banking and finance 
  Hospitality 
  Travel 
  Manufacturing 
  Retail and e-Commerce 
  Information technology 
  Government 
  Gaming 
  Other end users

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What our report offers:

- Market share assessments for the regional and country level segments
- Market share analysis of the top industry players 
- Strategic recommendations for the new entrants
- Market forecasts for a minimum of 7 years of all the mentioned segments, sub segments and the regional markets
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Table Of Content

1 Executive Summary 

2 Preface 
2.1 Abstract 
2.2 Stake Holders 
2.3 Research Scope 
2.4 Research Methodology 
2.4.1 Data Mining 
2.4.2 Data Analysis 
2.4.3 Data Validation 
2.4.4 Research Approach 
2.5 Research Sources 
2.5.1 Primary Research Sources 
2.5.2 Secondary Research Sources 
2.5.3 Assumptions 

3 Market Trend Analysis 
3.1 Introduction 
3.2 Drivers 
3.3 Restraints 
3.4 Opportunities 
3.4 Threats 
3.4 Emerging markets 
3.4 End User Analysis 

4 Porters Five Force Analysis 
4.1 Bargaining power of suppliers 
4.2 Bargaining power of buyers 
4.3 Threat of substitutes 
4.4 Threat of new entrants 
4.5 Competitive rivalry 

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Sam Collins
Market Reports Center
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