New study on Quarterly Beverage Tracker Second Quarter 2016: Brazil; Market Size, Competitive Landscape, Key Country Analysis and Forecasts

A major change has greatly impacted the soft drinks market during the second quarter; the countries drinks giants announced in a joint statement, that they will no longer sell soft drinks directly to schools canteens for children up to 12 years old. Even during the economic crisis, potential markets still continue to grow due to rising consumer health consciousness. Seeing the increasing consumer migration to off-premise channels in an attempt to surf the economic crisis, the Private Label market is on the rise.

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Key Findings
- The packaged water market has grown rapidly in recent years as Brazilians seek to adopt healthier life styles, searching for alternatives to carbonates

- Health trends were the main driver behind the growth seen in iced/RTD tea drinks in conjunction with producer investments

- The energy drinks category has managed to remain stable in the economic crisis as consumers still see this drink as a necessity to get them through the day

- Hot beverages presented a very mild negative performance against the bad economic tide

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Synopsis
Canadean’s Brazil Quarterly Beverage Tracker Q2-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

- Topline consumption volumes for Q2-2016 vs. Q2-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories

- Carbonates consumption data for Q2-2016 vs. Q2-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavor 

- An economic mood indicator with an at a glance assessment of industry confidence levels, Private Label performance vs. brands and price trends

- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

Reasons To Buy
- Gain an in-depth understanding of the most up-to-date trends in the Brazil beverage industry to support and enhance your strategic planning

- Investigate the latest quarterly and emerging annual trends in Brazil to back your marketing initiatives

- Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

- View a selection of the key quarterly new soft drinks product launches and identify competitor activity

- Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation

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