Overwrap packaging is one of such solution, which allows bundled wrapping of products. This form of packaging is largely used in packaging consumer products such as water bottles, tissue paper, fruits and vegetables and gift wrapping, etc. On the backdrop of growth in FMCG products, the demand for overwrap packaging also surged up and is projected to remain impressive in near future.
Packaging, over the past decade, surfaced as a necessity of a typical product launch strategy. Packaging is the need of all industries, which translated into the mushrooming of over thousand companies associated with packaging, including from raw material supplies to processing and from designing to printing. Packaging industry witnessed large scale technology adoption regarding films, equipment and packaging methods. Moreover, demand for elementary packaging remained intact.
The key player of overwrap packaging market are Amcor Limited, Bemis Company Inc.,Sealed Air Corporation, Other prominent players operating in the overwrap packaging market are Ampac Holdings, WS packaging, Overwrap flexibles S.A.
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