Why some people move from a .COM to a .IO

I noticed a blog post today that caught my eye written by a guy named Bojan Vidanovic who recently moved from a .COM to a .IO domain. Now before you erect a giant soapbox and begin a long speech about how this makes no sense…listen to the logic here.

This is one of those cases where it actually makes a lot of sense.

You might remember me from my old blog www.bojanweb.com or probably not, I had only 4 posts there and stayed out of blogging for more then a year. Now I decided to get back to blogging and completely change my website and domain name.

The reason I changed domain name is because I wanted a shorter url. I always prefered more traditional gTLDs but good name are almost all gone. Before I started my blog I wanted that bojan.com, because it’s well known and established gTLD domain, and luckily for me it was on sale but unluckily for me they were asking a lot of money, I mean really a lot! Considering that all good names are already taken, I did some search on free domain names based on my name, and stumbled on that little .IO and it seemed like a satisfying domain name. And I <3 short domains! (source bojan.io)

I’m always a fan of shorter domains and like Bojan says, the .COMs certainly aren’t always in everyone’s price range. And let’s be honest, Bojan.io definitely sounds like a stronger brand than BojanWeb.com IMO.

What do you think? Comment and let your voice be heard!