Drop Shipping is the process wherein the retailer purchases the product and ships it directly to the customers
without maintaining a standing inventory.The margins are high when you opt for Drop shipping. Certain
challenges are to be met, such as:
1. Order Visibility: Due to lack of control over the vendor or manufacturer, the information regarding
the products ordered by customers is insufficient which reduces transparency for the customer
leaving him unhappy.
2. Limited Branding: When you opt for drop shipping a clear brand image is not made in the client’s
mind which in turn ends your relation with the customer once the transaction is complete, this does
not help you retain the customer as is the case with order fulfillment services.