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Augmented Reality and Virtual Reality Gear Market Trends, Challenge, Driver and Forecast To 2021

Monday, February 20, 2017 5:12
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Market Research analysts forecast the global augmented reality and virtual reality gear market to grow at a CAGR of 37.45% during the period 2017-2021.

The following companies as the key players in the global augmented reality and virtual reality gear market: DAQRI, Microsoft, Atheer, Meta, BAE Systems, Samsung Electronics, Oculus, HTC, Google, Sony, Razer, VisusVR, FOVE, and Starbreeze.

Commenting on the report, an analyst from Reports team said: The latest trend gaining momentum in the market is growing developer interest in AR and VR apps. The growth of the AR and VR market crucially depends on individual developers. The recent launch of the highly popular game Pokémon Go has increased interest and awareness about AR technology among users

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According to the report, one of the major drivers for this market is use of AR technology for effective advertising. With the use of AR, marketers can combine the physical world with the digital world. It creates opportunities for users as well as brands to connect with the product on a real-time basis, thereby driving purchases. AR advertisements are highly immersive and give customers the opportunity to find the best fit by responding to the requirements and matching one’s interests.

Further, the report states that one of the major factors hindering the growth of this market is lack of content. There are numerous AR apps available in the market. These apps are developed mostly by individuals and companies. However, the majority of these apps fail to meet users’ expectations, thereby reducing the growth potential and acceptance of AR among consumers.

About Augmented Reality and Virtual Reality Gear

AR is a technology that diminishes the line between reality and computer-generated graphics. It enhances a user’s experience, in terms of what the user sees, hears, feels, and smells. VR creates an immersive computer-generated environment that is like the real word. VR technology uses computers to develop a simulated artificial environment. With VR, a user can be a part of the experience rather than just view the content on a screen. 

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Covered in this report 

The report covers the present scenario and the growth prospects of the global augmented reality and virtual reality gear market for 2017-2021. To calculate the market size, the report considers the unit shipment of each device is multiplied by the average selling price (ASP)..

The market is divided into the following segments based on geography: 

Global Augmented Reality and Virtual Reality Gear Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market. 

Key vendors 
BAE Systems
Samsung Electronics

Market driver 
Use of AR technology for effective advertising
For a full, detailed list, view our report 

Market challenge 
Lack of content
For a full, detailed list, view our report 

Market trend 
Growing developer interest in AR and VR apps
For a full, detailed list, view our report 

Key questions answered in this report 
What will the market size be in 2021 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors? 

You can request one free hour of our analysts time when you purchase this market report. Details are provided within the report.


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Sam Collins


Market Reports Center 1-646-883-3044 (US)



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