Verizon today is launching an unlimited LTE data plan to retain and entice customers as the wireless carrier fights to stay competitive with T-Mobile and Sprint.
Dubbed Verizon Unlimited, the plan offers unlimited data, talk and text for $80 per month for an individual line or $45 per line for a group of four mobile devices.
The new plan is obviously an attempt by Verizon to prevent smaller rivals T-Mobile and Sprint — the only major carriers to offer unlimited data plans — from taking its customers. Verizon had not offered an unlimited plan since 2011. Now that it is, that leaves AT&T as the last major holdout.
Verizon wireless division president Ronan Dunne did not address customer loss or dissatisfaction in a statement on the company website, although he did admit in a YouTube video that “power users” had been experiencing “data anxiety.”
Dunne, who made the new plan announcement Sunday via the YouTube video, said Verizon realized not offering an unlimited data plan was a mistake after talking with both its own customers and those of its rivals.
He used the video to take a swipe at T-Mobile and Sprint, saying “power users” were faced with a “difficult choice: An inferior so-called unlimited plan on a discounted carrier” or the risk of running out of data or being hit with overage fees.
Dunne described Verizon Unlimited as the answer for these power users. In a statement on the Verizon website, he said the company has “built our network so we can manage all the activity customers undertake. Everything we’ve done is to provide the best experience on the best network – and we’ve built it for the future, not just for today.”
Those who don’t need unlimited data, will still be able to choose from 5 GB, S, M, and L Verizon plans.
Check out the video below.
Now that Verizon has jumped on the unlimited data bandwagon, it is likely just a matter of time before AT&T announces its own unlimited plan.
Jennifer Cowan is the Managing Editor for SiteProNews.
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