2017 Forecast - CRM Software Global Market News, Industry Size, Share, Analysis and Research to 2022

CRM stands for Customer Relationship Management. In an organisation, CRM activities are carried out for managing customer-business interaction. CRM software plays a key role in managing customer data, business information and helps to maintain an ideal client-business relationship. It also helps in automating the operations related to sales, marketing and customer support. CRM software integrates with the organisation’s CRM activities rendering them measurable in terms of effectiveness

The market is segmented on the basis of application, end-user and geography. The largest markets for CRM software include North America and Western Europe while China and Latin America project a dynamic growth in the CRM software market.

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CRM software, as a service (SaaS) has a notable and steady growth forecast with increasing awareness towards the importance of CRM for business development. Ability to manage customer interaction at the optimum levels, cost & time effectiveness, focused customer service, capability of handling large businesses & client information are the key factors that drive the growth of the CRM software market. The report analyses growth trends along with a study of critical factors influencing market.

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MARKET BY APPLICATION

1. Customer service
2. Distribution
3. Manufacturing
4. Marketing
5. Sales
6. Social networking
7. Supply chain
8. Vertical industries

MARKET BY END USER

1. Small & mid-sized Enterprises
2. Large Enterprises

MARKET BY GEOGRAPHY

1. North America
2. Europe
3. Asia Pacific
4. LAMEA

 KEY PLAYERS

1. Salesforce
2. SAP
3. Oracle Siebel
4. Microsoft Dynamics
5. NetSuite
6. IBM
7. Workbook
8. Nimble
9. Insightly
10. Zoho
11. UserVoice

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