New report on Probiotic application Market Analysis:On the basis of application, this market can be segmented into food & beverages, dietary supplements and animal feed. Supplements contain only bacteria, while fermented food and drinks contain bacteria and food that promote growth. The supplements that are consumed need up to 6 hours to colonize in the intestines. On the other hand, the food and liquids can work immediately. Probiotics are friendly organisms such as bacteria and yeast, which are very useful in human and animal health. Probiotics beneficially affect humans by improving the balance of flora in the digestive system. Probiotic products are considered as the element of healthy life. Probiotics provides numerous benefits to the consumers, as a result of which the demand for such market increases. For example, lactobacillus reuteri present in probiotics can prevent blood pressure and tooth decay. In addition, Probiotics helps in balancing the bacteria present in the vagina and put a stop to the overgrowth of harmful microorganisms in it. Furthermore, it prevents from constipation and respiratory infections.
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The increasing concern of consumers on preventive health care is driving the market. Moreover, probiotic bacteria are considered as very efficient in improving human health. Growth in the consumption of functional food, which has a potentially positive effect on health beyond basic nutrition, leads the market growth. Lack of standardization in this industry prevents the clear communication between industry and its suppliers and manufacturers, which acts as a restraint of probiotic market. In addition to that, the consumer unawareness about the probiotic product & its benefits prevents them from its acceptance. The awareness created by International Food Information Council (IFIC) for these products can drive the market. Development of probiotics in the new areas of application such as skin treatment is an opportunity for this market growth. Many European and North American countries imposed ban on the use of antibiotic in animal feed which would facilitate the usage of probiotic instead of antibiotics. The market is growing swiftly in the global food and supplement market. The driving and restraining factors for this market are strategically dealt in this analysis and more emphasis is given towards its growth opportunities. The global market is analyzed using Porter’s five force model which assists the stakeholders to understand the bargaining power of buyers & suppliers, threat of new entrants and competitive rivalry. The study includes a value chain analysis for better understanding of key players in the supply chain.
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