New report on Diabetic Food products are dietary products that include reduced carbohydrate and sugar contents that help in controlling the rise of the blood glucose. Diabetic Food also contains low calorie sweeteners, diet beverages, etc. These products are consumed by diabetic people as well as by the people who are not diabetic as precautionary measure to prevent diabetes. The major driver for the growth of the Diabetic Food market is the increasing diabetic population. Rising awareness about the health issues, diabetic concerns and increasing obesity are also contributing to the growth of the Diabetic Food market. However, relatively high price of the products are hampering the growth of the market. Increasing awareness of the Diabetic Food products and the rising consumption of sugar substitute are expected to create lot of opportunities for the growth of the Diabetic Food market.
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Diabetic Food application market is segmented into confectionary, ice creams & jellies, dietary beverages, snacks, baked products, dairy products and others. Dietary beverages are the largest revenue generating segment due to varied products of dietary beverages and relatively large consumption of the beverages globally. The report presents detailed analysis of Diabetic Food market using Porter’s five forces model. According to porter’s analysis, the bargaining power of the supplier is high due to high cost of switching. The bargaining power of buyer is low due to the specialized products of Diabetic Food market. Threat of new entrants is high, as business needs moderately high capital investment. The key strategies adopted by the companies to expand in the Diabetic Food Market are product launches, mergers & acquisitions and agreements & collaborations. These strategies would yield strong performing products. Top players in the market are Nestle Golden Farm Candies, Uniliver, Kellogg, Cadbury, Mars, and PepsiCo.
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