The growth of the Emulsion Polymer market is driven by the factors such as increase in pain and coating market, rapid rise in paper and paperboards markets. Government regulations regarding environmental protection is also contributing to the growth of the market. The major factor that is hampering the market is high price of raw materials. Raised awareness about the bio-based emulsion polymers and increased practice of using waterborne acrylic dispersion for anticorrosive coatings are expected to create lot of opportunities for the growth of the market.
Emulsion polymer product market is segmented into vinyl acetate polymers, styrene- butadiene latex, acrylics and others. Vinyl acetate polymers is the largest revenue generating segment due to its wide range of application in coating, paintings, paper & paperboard, adhesive and sealants.
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Emulsion polymer is a type of polymer that is obtained through emulsion of surfactants, monomer and water. The most common type of emulsion polymers are oil-in-water emulsion. Emulsion polymers have a high molecular weight that results in fast polymerization. Emulsion polymers are green products that lead to eco-friendly techniques of painting, coating, etc.
The key strategies adopted by the companies to expand in the Emulsion polymer market are product launch, mergers & acquisitions and agreements & collaborations. These strategies would help in gaining competitive advantages and expansion of the market. The companies profiled in this report are Wacker Chemie, Synthomer, Styron, Omnova Solution, DIC Corporation, Dow Chemical Company, BASF SE, Asahi Kasei and Celanese.
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