New report on Malt Market Analysis by Application Malt is used in Beer Industry, Whisky Distilleries, Food industry, Beverages, and Pharmaceutical industry. The beer industry is the chief consumer of malt and is responsible for the major chunk of malt produced. Malt products are increasingly being used in foods. This would boost the growth of this market.Malt Market Analysis by Type Different types of malts are available such as Barley malt, Wheat malt, Rye malt, Malt, Malt Extract, Malt Extract Powder, Malt Flour, etc. Barley malt is used in the beer industry and as it is the major industry for malt, barley malt is in high demand.
Malt Market Analysis by geography The malt market is segmented into North America, Europe, Asia Pacific and LAMEA. The market is dominated by North America and Europe primarily because of widespread consumption of malt products and its use in the beer and alcohol industry. However, Asia Pacific regions are emerging markets as the production and consumption of malt products is increasing.
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Competitive analysis The key players in this market are Simpsons Malt Ltd. Cargill Inc. Bairds Malt Ltd. Crisp Malting Group Ltd., Heineken, Muntons Malt plc and others. In May 2014, Heineken announced that its majority owned subsidiaries Nigerian Breweries plc and Consolidated Breweries plc would merge. The merger would help the company capitalize on the opportunity for growth in the Nigerian beer and malt drinks market.
High Level Analysis According to Porters Five Force Model the bargaining power of the buyer is high in this market as there are many suppliers producing high quality malt products. The threat of new entrants is moderate as high capital investments are required for entry into this industry. The competition in the market is intense as consumer-switching costs are low and competitors are numerous. An analysis of key drivers and opportunities would enable a clear understanding of the growth potential of this market. The malt market has applications in many industries for which an in-depth analysis has been provided.
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